Guide to Successful Email Marketing
Today, email marketing campaigns are important and more complicated to manage. Following are the points to guide you for successful email marketing campaign.
Build Relationship by Sending Relevant Content:
Your subscriber signs up and accepts receiving your emails means you now got a chance and using it strategically, intended results can be acquired. When your subscriber accepts for daily mail receiving, you should send daily with a different but relevant message each time, if you don’t then it may be a loss for you. Bring automated messages into work and create an engaging and attractive flow of emails that have introductory messages in the first mail then inform them about your offers, products, services etc. Share the content of their interest or is there a new blog post? Send them! Too many emails may ruin your reputation; try sending with 2-3 days gap. This balanced emailing technique will prevent you from dropping the relationship with the subscriber.
Ask for Permission Before Sending an Email:
Email is an area which is ours but frequently invaded by many newsletters, posts or irrelevant messages. For the reader, you are same as others and most likely your emails are being deleted unless you show some difference. First, ask for their email addresses and the best way to do that is by offering those free coupons, free trials, articles, white papers etc. If you want to go a step ahead, provide your subscriber with specific information about what they will get when subscribing. For websites, a captivating designed page that has subscription form or a code works.
Manage the Complaints:
Just sending the emails is not sufficient; you have to manage complaints, unsubscribers and bounce emails. Bounces are temporary or permanent bounces occurred due to invalid email addresses or non-existent users. These permanent or hard bounces will filter your emails and block them. Your email service provider when getting a negative response, there are chances of account suspension. It is good for your business health to delete those emails addresses from your list immediately. Unsubscribing is another ‘instant attention’ issue, if remain unsolved your reader may report it a spam, projecting a negative shade on your reputation and ISPs will ban your emails. So the cleaner the list, the better will be the response.
Categorize the audience according to their age, gender, jobs; interests will greatly aid you to gain a positive response from the reader. The purpose of segmentation is to be more targeted. Existing customers already know about your business, they are more interested in new offers; new products so do not lose them by sending same emails as prospects. In this way, you will be able to send emails according to their demands and interests.
Be Confident for 100% Deliverability by Follow-Ups:
The reporting of 100% deliverability really means 100%? Your email service provider will send reports showing that but what if 20% or 30% are not making space in subscribers’ inbox rather going to spam folder? This situation may increase your spam rate. Fortunately, different email delivery testing tools are available in the market that also helps you track the mail delivery problems.