Youtube is a video-based channel which is considered as a heaven for advertisers and marketers.
Social media platform is where you meet and interact with your prospects and customers.
The ‘tug of war’ between the marketers and the algorithm of the search engines will never end.
Turning the attention of target audience towards a brand is becoming tougher than ever before.
The fact is social media is vital for the businesses of all stages. In the digital world, we are heading towards a new direction of more interactive and novel ways of marketing and advertisement. These methods are fulfilling the customer’s expectation and help the brands to convert more audience into loyal customers.
Social media sites have billions of audience:
In 2017, the number of social media users was 2.4 billion which is expected to surpass 3 billion in the coming years. It has made it a powerful and attractive platform for the businesses to outreach new markets and keep the customers engaged in lasting relationships.
Here are the 5 key points which will guide you about the social selling ways to grow your business.
Craft amazing content for posts:
There are varying types of content like text, video and others which effectively keep the audience engaged with your website. In the content, it is important to create honest, authentic and credible content.
Videos can be added to your content to tell your story, introduce your team or for the tutorials. Videos have more engagement rate than the written text and have a greater influence.
Link your posts to the website:
Ensure that your posts have the links which open your website when clicking on it. The best thing about social media sites is that you can build a bridge between your website and the social profiles to drive the large traffic to your website.
Add social links on your website blogs too so that these can be shared across social platforms.
Follow the similar pages:
This misconception is common that following the pages of the competitors and the businesses which offers the same products or services as yours affects you negatively.
But this is not true.
Keep in mind that meaningful relationships with your competitors don’t steal your audience but actually, it inspires the people on their sites to have a visit to your website.
Be an active participator on social media groups:
The discussions on the groups are an essential way to access the professionals (on LinkedIn) and the target audience. By providing the valuable answers and giving your views on the relevant topics impart an impressive impression on your audience who may then start following you.
It is the first step of audience engagement. Try to make it as impactful as possible.
Promote your Facebook posts on Twitter and others:
Cross promotion of the pots is highly beneficial for you. It is important to generate the content type according to the site but the matched content can be shared on other sites too.
It also prevents you from creating too many contents.
Seoexperts is an SEO agency in Dubai-UAE. Other services offered are social media marketing, PPC and email marketing. Quality services are provided which increase the mentions of your business on social media sites and direct your business to the path of sustained growth.
Instagram does not disappoint anyone who uses it for the purpose of marketing because of its remarkable features which grow its users constantly.
Whether you start from the scratch or remake your marketing strategies, Instagram will help you to get more and better engagement opportunities.
This blog is all about the pre-eminent ways of beneficial Instagram marketing.
Elegant visual content is imperative on Instagram:
Images are the king on Instagram. With clear and focused images that are shot using great lights and edit via filters or editing software, your posts will get numerous likes and shares.
This online social platform has more engagement ratio than Facebook and other popular social sites so the more you focus to make the Instagram marketing a triumph, the more your business grow by converting more prospects into the customers.
Post the champion content:
While running a promotional campaign on Instagram, you should deeply research your audience about their interests and likes. For this, you can use simple analysis tools and software to know which type of content usually gets more clicks.
Another way is to directly connect with the audience and ask questions which content they mostly like and what more do they want. It will give you the candid insights to divert your campaign in the right direction.
Customize your themes, colours and style:
Create a touch of uniqueness and distinction to your Instagram account. It is quite easy when multiple filters are offered by the instagram which add a customized and exciting look to every post. Choose a theme and colors for your profile that represents your brand as distinguished from others.
The fusion of filtered images with an incredible quote or a nice piece of writing will be a great addition to your posts.
Reach to a wide audience through hashtags:
Hashtags are popular mean of reaching to the mass audience. Over 80% of the hashtags on Instagram are used by the brands for promoting the brand as whole or a particular product.
It is suggested to use 2-3 hashtags per post. It will not make your post messy with hashtags and also fulfil the need of outreaching and engaging with the wide audience.
Make interesting stories and share:
No Instagram campaign is possible without interesting stories!
The essence of your brand should be blended in the Instagram stories you create. Each story should convey the message effectively to connect the audience with your brand. The next step is sharing the content on other social sites to inspire the audience of that platform too for inviting more audience to adhere with you.
These incredible strategies help you to make your brand stellar. Ready to start?
Seoexperts is a leading SEO agency in Dubai-UAE. With SEO services, we render professional services of social media marketing to help the brands dominate their online presence and build a community of the qualified customers. The specialists are proficient in combining the branding process strategically in your business needs so that the promotional campaign truly reflects your business.
Most of the time, new business owners implement the trendy or best practices about social media marketing they read on the internet but sometimes they turned wrong. Why?
You possibly heard that quote before,
“Do not follow the footsteps of others, leave your own footprints”.
Well, it is also true for social media marketing!
We have dug deep to find the common myths which can possibly harm your business so read them carefully.
1- Too many hashtags are great:
Technically it’s true but keep in mind that quantity cannot overweigh the quality ever!
More hashtag on your post means more reach to the target audience but it is only a myth. Studies showed that 3 hashtags are sufficient for your post and more than that will make your post look like messy and unimpressive.
2- Give all of your efforts on social media marketing:
Due to its large audience, social media channels are wise and popular choice of marketing. Social media works great for branding, influential marketing and to enhance the interaction with the customers.
It is the best but not enough for the business to attract the audience effectively. So put your efforts on social media but also on other marketing platforms as required.
3- Do not share your own content:
Just like posting the quality content, educating others through informative content also adds value to your business.
Sharing own content does not mean any bad. Content having valuable information and relevant knowledge should be shared even if it is your own content!
4- Following others? No way!
Like and follow other pages similar to yours is a good start to build up relations, add credibility and attract the traffic to your business. The connecting nature of social media allows you to build your brand personality and make your business more authoritative.
Therefore not following actually damages your reputation and also keeps you away from connecting with the wide audience.
5- Frequent posting is spam:
It all depends on your content. The only target of yours should be to post optimally. It is suggested to post 3-4 times a week but if you have quality content to share and having tons of information which can benefit others then feel free to post.
6- You should always be serious on social media:
It is considered that for marketing and promoting the business, the tone should be formal. But the examples of successful business shows that adding a touch of humour or add little emotions in what you say will actually bring your audience closer to your business.
Lack of emotions on social media is like missing an imperative factor which encourages the prospects to turn into your customers.
Have these myths ever hit your business? Share your experiences with us!
Seoexperts is an SEO and social media marketing agency in Dubai. It renders proficient and superior services of social media marketing to improve the visibility on search engines and social media channels. Reach to your audience globally and inspire them with your business with us.
The popularity of live videos, GIFs and other sort of video content speak of their success on social media. Apparently, you do not need to check the statistics-just open the Facebook or Instagram and the tons of videos will pour out from your newsfeed to welcome you.
If we talk about stats then 80% of the people like video more than a written content.
So what are the tactics of making a great video? How some are growing traffic on their channels while others are not? What are the strategies for successful videos?
Let’s have a look!
Know your niche:
Before diving in, it’s better to research your target audience. Who are they or what do they like?
Secondly, the videos are made for brand awareness, promoting the products or the channel. Think about your purpose for making the videos.
As interaction has become more humanized, your videos should be professional as well as not in ‘too much’ tone. Go for the storytelling and let your target audience connect and feel your brand.
Choose the style wisely:
There are many different styles of videos. You can choose what suits best for you. Usually, businesses make professional videos which are fully edited and shot by the professionals. The completely unedited or semi-edited videos are used by the social media influencers to enhance the credibility and authenticity.
Whatever your style is, it should purely depict the values of your brand and has the tendency to engage with your audience better.
Make the videos optimized for mobile users too:
Most of the people are using mobiles more than the desktops. So it has become imperative to optimize your videos for mobile users.
Another key secret is making the videos which are enticing and can be understood easily when viewing muted. As on Facebook, the video plays automatically at mute mode and it’s up to the viewer to enable the sound or not.
An attractive thumbnail:
Interesting thumbnails catch the attention of the viewer and it’s like the first impression. It will excite about what the video is all about and improves the play rates of the video.
Choose carefully. Your thumbnail should be of high quality and show it with striking colours. It will encourage the audience to play the video so put some efforts for a great thumbnail.
The CTAs can be included at the beginning, middle and end of the videos. A CTA always ends in sales or the subscription.
95% of the CTAs are added at the end of the videos only 16% are added in the middle. But surprisingly, the conversion rate is high for the mid-video CTAs. These stats will be helpful in devising your social media strategies.
Seoexperts is an SEO agency in Dubai-UAE. It also offers the result-driven services of social media marketing and email marketing. Implementing the tailored strategies for social media marketing, it makes the brand visible to the target audience and builds a better engagement.
A great photo posting and sharing application ‘Instagram’ has become the most favourite application of the people because of the incredible features that it offers.
As an Instagram fanatic you must know some of the hacks which help you to use this application with the hidden features that usually do not showed for the instagram users.
Privately send photos:
Yes you can. The pocess is a little lengthy but when you want to use hacks, you will have to put some efforts.
Now you can send photos to your friends individually or to multiple. First go to the photo editor and edit it. It automatically shows ‘share’ but tap at the top. It will then show ‘direct message’, tap there and you can share the pictures with custom people.
Its the way of sending the photo through message.
If you want to share privately then go to the post you want to share and click on the air plane icon and add the names with whom you want to share when send.
The troubling ads:
Ads whether they are showing by the Instagram according to your interest, by the people you follow or the ads of other applications and websites can now be hidden.
Most of the time these ads interrupt in the normal viewing of the photos. But you can get rid of them by tapping the three dots at the top right corner of the post, choose hide ads and done!
Share the post on Pinterest:
Instagram does not offer the post to share on other social media platforms except Facebook.
No problem, now with this hack you can.
Tap the post to view it in the full and then tap the three dots at the top right corner of the post. Select copy URL. Now download Pinterest application in your phone. Select the + sign at the top right to add a new pin. There you can add the copied URL to new board or pin.
Browse the photos from specific location:
Isn’t that amazing?
Have you seen the magnifying glass icon at the bottom of the screen? Of course yes.
Tap on that and you will be on the general search. Tap on the search bar and choose places. Then enter the name of place you want. It will start showing you the posts that were geotagged in that location.
You can even delete the comments using keywords. Go to options in th the mobile application and choose comments. From there go to ‘hide inappropriate comments’. You can even add certain keywords that are included in the post you want to delete.
Select the speech bubble icon below the comments and slightly swipe to the left. A garbage can will then appear and you can delete the comment.
You can delete your own comments by the same way.
Seoexperts is a leading SEO company in Dubai. It renders the services of SEO, PPC, social media marketing and email marketing. If you want the superior services of social media marketing, contact Seoexperts.
You probably have many reasons for staring a new business and one of them must be the dream of getting high profits and spending your life without a 9-5 job.
But that dream only comes true with a lot of hard work, late night stays, determination and resilience.
Whether you are at the stage of launching a business or maintaining the position of your brand, there is no ease at any point. Implementing few points or strategies prior to start a business can save you from many pitfalls.
You will read these crucial checks in this blog.
Is there ‘almost ready’ for the product that is going to be launched?
As an owner of a startup, your brand does not have enough recognition in the market. Moreover, you have a tight budget that does not allow you to spend on failures.
To keep your brand on a safe side, make your products fully ready to hit the market. You should perform all the tests for the efficiency or functionality, should not rely your product or service on any other product and set the price which your customers are willing to pay.
Visible marketing strategies or not:
People restrict change.
Therefore, it is effort-taking to attract the customers towards a new business and build sufficient trust that makes your customers feel easy when purchasing from you.
Tangible marketing that increases the chances of putting your products in front of your customers will help you to earn trust from your customers.
Is the repeat business rate increasing?
This indicates the success of your business. Coming back of the customers means they like your product or service and will refer to others.
The increase referrals slowly generate leads to your business which brings qualified and loyal traffic to your brand.
Developing and implementing strategies for attracting existing customers for repetitive business takes less hard work and time, therefore a startup should aim for repetitive business too.
Keep a sharp eye on your finances:
Launching your business requires a continuous check on the finances.
Without proper insights of your expenses and budget, you will be unable to pay for the professional services and reach the target successfully.
Are you depending more on third-party for building the brand’s credibility?
E-commerce is booming and provides you with the opportunity to showcase and sell your products to the target audience. It makes your business visible to many customers and allows them to try your products. When your audience gets good experience with your products, they will naturally turn to your website.
But relying only on these online stores for building credibility would be an unwise decision. Build the brand’s credibility without depending on any distributor.
Adopt the SEO strategies that help you to reach your goals according to your business.
Seoexperts is a leading SEO agency in Dubai-UAE. The experts are proficient in delivering the customized and quality services of SEO, social media marketing and email marketing. For getting a striking online business launch, contact Seoexperts.