Emails are sent to a number of prospects and customers and in most of the cases, the response is not as you desired. But don’t worry, this situation can be reversed with few tweaks in your strategy.
The ways of customer service are evolving but amongst them all, the method of emailing still holds value.
The change cannot be stopped especially in the digital realm. It is ever evolving and continues to lead the businesses towards better.
Email marketing also undergoes several changes and the only way to become dominant is to keep up with these latest trends.
Artificial intelligence – For creating emails more personalized:
For the past few years, artificial intelligence is making waves in the digital world. AI uses data to know about the behaviour and provide useful results.
Like other industries, AI is appearing as a new trend in the email marketing too. It will help in segmenting the email lists, suggesting the products according to the interest and making the emails more personalized.
Videos – For increasing engagement:
Videos have more engagement rates than the written content, shown by studies. Including videos in your emails significantly persuade the subscribers to open and read the email with performing the desired action of a website visit.
To make the emails more interactive and interesting, you can include images, social share buttons, GIFs and other add to cart options.
Mobile friendliness – For improving the outreach:
The Internet is the portal which takes you into another world and mobile is the most convenient way of browsing using the internet. A large number of the people are expected to access their emails through mobile phones.
To get the most from the email marketing, you should create mobile-friendly emails which look perfectly on mobile devices without any image stretching, horizontal scrolling and others issues.
Trigger-based emails – For right emails on right time:
Monitoring the actions taken by the customers and sending them the email according to it now becomes easier with email drip campaign.
It tracks the activity and sends the most appropriate pre-made emails to the subscriber. If someone has just signed up for your emails then the drip campaign automatically sends the welcoming emails to the newcomer. It is the perfect way of sending the most relevant email which is hard to ignore.
Bonus content – For keeping the audience stick to your emails:
There should be more diverse content in your emails which helps you to last your relationship with the customers.
With the emails comprise of business updates or information related to your products or services, it is crucial to keep the target audience engaged with another type of interesting content like tutorials, guides, tips, recipes or the latest news of your industry.
For years, email marketing has been showing great results to the businesses of all sizes. It might feel difficult to catch up with the latest trends but it will provide you with many benefits which increase the traffic to your website and tie more audience in lasting relationship.
The implementation of working strategies is what required for successful email marketing. Seoexperts is an SEO agency in Dubai-UAE. It offers professional services of SEO, PPC, email marketing and social media marketing. Want increased subscribers who open your email and click to your website? If yes, Soexperts should be your destination.
Email marketing is critical and vital for the brands. Subscriptions mean that person trusts you so don’t shatter it by sending irrelevant emails. But sometimes it happened unintentionally and you only notice when the subscription rates start to drop.
The only way to keep the valuable audience is identifying and avoiding the mistakes. If your buyer is unwilling to read or get your emails even then you still have the chance to revert the situation by few tweaks and improvements in emails.
Plan the schedule to send emails:
Imagine of receiving an email that you received at late hours (after 8 pm), how much chances you remember that email in the morning? There remains 50% chance or less!
The right time is an imperative factor to convey your message. It is suggested that for B2B, the best time of emailing is in office hours and for B2C there is no exact timings so you can do it as suitable for you.
Send relevant and interesting emails:
Irrelevancy will hit your business hard. Most of the time, the inbox of your subscribers filled with hundreds or even thousands of unread emails and if you send boring or irrelevant emails to them then they might not read these or click the unsubscribe button immediately.
The factor of engagement falls when the emails are received frequently. You should consider sending the valuable content 2-3 times a week.
Use simple yet engaging subject line:
Due to the noisy online marketplace, it becomes necessary to be a distinct voice. This sometimes goes wrong and lead to misguidance.
While creating the subject line, make sure that it is clear, simple, engaging and non-aggressive. Avoiding these few things will make your subject lines great:
- Do not use harsh words.
- Do not use all caps.
- Stay away from spammy triggers
- The word ‘limited’ or false scarcity is not always a success.
Do not make your emails look disaster on mobiles:
When the world is going to provide better user experience, making the emails non-mobile friendly is like a nice try to fail.
The emails which stretch on the mobile devices and slow the speed of loading images cannot get the attention of your audience. Before sending check all these aspects and resolve if there is any problem.
Make your subscriber feel connected with you:
Creating the email with a simple ‘Hi’ and name will not work if you want your emails personalized and interesting.
With simple data, you can personalize the emails like recommending the products based on past purchases, the item last viewed on your website or a discount on viewed products.
Personalization is a practical way of engaging the buyers which can increase your customers’ community.
Agree with these tips?
Seoexperts is an SEO agency in Dubai. It provides quality and professional services of email marketing, SEO and social media marketing. The experts fully understand the needs, research thoroughly to develop a set of strategies which help you attain your business goals.
Marketing is a whole world inside itself! It does not bind to a single platform but a large number of channels can be used to reach your target audience. Email marketing is one of the strongest sources of marketing that is still prevailing in today’s era. It involves the careful crafting of the message that can trigger your customer to read and take actions.
For successful email marketing, you must check for both the current trends and the mistakes that should be avoided in the email marketing.
More focus on the product than the target audience:
This practice is bad as it makes the customers losing interest in your email. Despite this negative aspect, it is included in many marketing strategies. Give more attention in persuading the customers that tells why your product is useful and worthy to purchase. You can add reviews which will act as a plus point in keeping your reader engaged. Don’t forget that customers are your biggest asset and only a well-crafted email can attract and retain them.
When quantity overtakes quality:
Too many emails can make your readers irritated and delete them without reading. Quality includes personalization, interesting content, catchy subject lines and a strong call to action. To increase the traffic you should set the time of sending an email. Sending emails frequently with the old or low-quality content repetitively will hold your customers back from taking the desired action.
Ignorance for creating an attention-grabbing message:
A single message can influence the decision of your customer that can benefit you. Research your audience of what they want, make the key points and add them in an engaging content. Keep your focus on customers as well as potential customers while creating the email so that it can attract both.
Emails with ‘image only’:
Think of an email with one big image and few lines! Is it enough to make your readers take another look? Absolutely not! Visual Content is considered as the powerful tool to connect with many people but no image or overloading with many images can confuse your customers with what to do next. Attachments make the email bulky so add the visual graphics wisely. Moreover, it will take ages to load and there will be no space left for the important message to be added in the email.
Absence of personalization touch:
With the invention and exchange of the latest technology, the expectations of the customers are rising. They want new experiences from the brands and meeting these expectations will make the relationship of customer and the brand stronger. Adding the names only is not sufficient for personalizing the content but you should do more to provide personalized experience to your customers.
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Today, email marketing campaigns are important and more complicated to manage. Following are the points to guide you for successful email marketing campaign.
Build Relationship by Sending Relevant Content:
Your subscriber signs up and accepts receiving your emails means you now got a chance and using it strategically, intended results can be acquired. When your subscriber accepts for daily mail receiving, you should send daily with a different but relevant message each time, if you don’t then it may be a loss for you. Bring automated messages into work and create an engaging and attractive flow of emails that have introductory messages in the first mail then inform them about your offers, products, services etc. Share the content of their interest or is there a new blog post? Send them! Too many emails may ruin your reputation; try sending with 2-3 days gap. This balanced emailing technique will prevent you from dropping the relationship with the subscriber.
Ask for Permission Before Sending an Email:
Email is an area which is ours but frequently invaded by many newsletters, posts or irrelevant messages. For the reader, you are same as others and most likely your emails are being deleted unless you show some difference. First, ask for their email addresses and the best way to do that is by offering those free coupons, free trials, articles, white papers etc. If you want to go a step ahead, provide your subscriber with specific information about what they will get when subscribing. For websites, a captivating designed page that has subscription form or a code works.
Manage the Complaints:
Just sending the emails is not sufficient; you have to manage complaints, unsubscribers and bounce emails. Bounces are temporary or permanent bounces occurred due to invalid email addresses or non-existent users. These permanent or hard bounces will filter your emails and block them. Your email service provider when getting a negative response, there are chances of account suspension. It is good for your business health to delete those emails addresses from your list immediately. Unsubscribing is another ‘instant attention’ issue, if remain unsolved your reader may report it a spam, projecting a negative shade on your reputation and ISPs will ban your emails. So the cleaner the list, the better will be the response.
Categorize the audience according to their age, gender, jobs; interests will greatly aid you to gain a positive response from the reader. The purpose of segmentation is to be more targeted. Existing customers already know about your business, they are more interested in new offers; new products so do not lose them by sending same emails as prospects. In this way, you will be able to send emails according to their demands and interests.
Be Confident for 100% Deliverability by Follow-Ups:
The reporting of 100% deliverability really means 100%? Your email service provider will send reports showing that but what if 20% or 30% are not making space in subscribers’ inbox rather going to spam folder? This situation may increase your spam rate. Fortunately, different email delivery testing tools are available in the market that also helps you track the mail delivery problems.
If you pay close attention, numerous ways are out there which could be a part of successful and effective online promotions. One of them is email marketing, now prevailing in the domain of online marketing and efficiently provides desired results. But you could get more from its benefits if you push a little more, do not feel restraint in experimenting and using different approaches. If your newly applied methods fail, they will not bring you any disadvantage, but when you will find the right way, you will get excellent outcomes. Don’t stick to a particular method, take a step forward and success will be waiting for you.
Below given are some very effective ways to improve your email marketing that will help you a lot.
Use Customize Email Template That Should Be Responsive Too:
Anything that seems different either in a manner of communication, looks, or content will ultimately catches the readers or subscribers attention. Designing a customize email template will make your email unique and attention grabbing for subscriber.
Number of mobile users have increased so more often your reader will open your mail on mobile. Responsive template that processes fast and smooth on mobile devices have much chance to be read by the subscribers. Give your email template a professional look by custom and responsive email template.
Categorize Your Email List:
Sending emails to those who are not interested in that particular thing you offer could lead the reader not to open your mail next time. Make category of your email list according to the target audience will boost up the chance of getting clicks on that mail as readers find it more appropriate. Breaking the email list in different categories allows your reader what they exactly desired.
Secondly, if you send your mails in different times of a day, you will get the most high performance time in which your emails got high click rates. Next time you send at that time, the opening and reading chances of email will increase.
Call All Your Recipients By Name In Emails With Clear Message:
Personalize the emails for recipients by adding their name and people will more likely to read what you offer. Catching the attention of reader is the most essential part of email marketing. When reader do not found anything different they delete those emails without even reading it. Start your email with a greeting word as ‘Hello’ or ‘Hi’ and then add recipients name will push them to read further.
Reader do not have time for long emails usually so whenever you write any email, use clear call to action words like call us, open a page or fill a form. If they don’t understand what you offer in few seconds they will delete that email instantly.
Make Your Communication Friendly by Using Emojis:
Emoji’s are no doubt an excellent and effective way of communication. They deliver the message with fun without using many words. Add an emoji in the subject line and you will get amazing results. Reader consider your email as friendly and what you will get is constant rise of email clicks rate.
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