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CTR and conversion rate

Click-through rate and conversion rate: Doesn’t matter at all?

Digital Marketing 0
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Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is seen.

There are many different reasons that users click on ads. If the ad is in social media, the user might have been enticed by an image that they were drawn to. For paid search ads on Google, a user might click the link without knowing it’s an ad trying to sell them a product.

 

What is CTR?

Click-through rate (CTR) is a performance metric expressed in percentages that measure the number of times an ad or email is clicked versus the number of times it’s been viewed (impressions). It is most commonly used to measure the effectiveness of paid search, display and email marketing campaigns and can indicate the performance of ad copy, subject lines, and metadata (titles and descriptions).

 

What is the conversion rate?

The conversion rate is the rate at which website visitors or potential customers take a specific desirable action. The actions desired in these conversion rates could include subscribing to newsletters, filling out forms, applying for credit cards, purchasing products or making service commitments.

 

What conversion rate metrics not do?

The rate is calculated as the number of potential customers or site visitors divided by the number that take the desired specific action. But conversion rate does not necessarily mean a conversion, does not tell you the quality of your visitor, can include malicious or bad clicks and the impressions are not necessarily acknowledged by users.

When calculating the cost per conversion, the click-through rate is not a factor. The more important metric is the cost per click (CPC). Because clicks on Google AdWords are sold in an auction-based bidding system, digital marketers have a lot of control over how much they will pay for clicks. Once a predictive conversion rate has been established, the maximum CPC can easily be calculated to provide only profitable conversions.

 

Just last week, Search Engine Land contributor and Google Director of Performance Ads Marketing Matt Lawson provided best practice recommendations to help advertisers make the most of the new format.

And here’s a final reminder about testing: Don’t overly fixate on metrics like click-through rate (CTR) and conversion rate. These new ad formats are about driving more impressions, clicks and conversions. There are all sorts of instances where you might end up serving impressions in a low CTR placement that you never would have qualified for before. A high CTR isn’t the end goal; it should be more sales for your business.

 

With implementing intelligent search engine optimization techniques, Seoexperts is a renown company that delivers exclusive SEO techniques to businesses and also provide eminent services in the domain of email marketing and social media marketing.

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instagram

Instagram Pods: Will the Influencers Win the Game?

Social Media Marketing 0
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The ‘tug of war’ between the marketers and the algorithm of the search engines will never end.

 At one side, Google is trying hard to give the most relevant results for the respective queries by altering its ranking algorithm, which on the other hand makes it quite arduous for the marketers to keep the sustained flow of traffic and maximize customer engagement.

A similar thing happens when Instagram announced to stop showing the posts in sequence but as per the number of people like, comment or share it in a specific time.

Oops that hurts!

 

But what are Instagram pods?

These are secret, small and private groups of marketers, bloggers and business owners belonging to similar businesses. The motive behind creating such groups is to fight against this algorithm and make the posts unharmed by it.

Whenever a user posts something new, they share that post in the direct message, and everyone in the group is required to like or comment. This enables the post to rise to the top of the user’s followers’ feeds. It’s mutually beneficial for everyone in the group since it operates on a like-for-like or comment-for-comment basis.

 

How to get benefit from Instagram pods?

To join an Instagram pod, you can start by checking out a few Facebook groups, such as Instagram Marketing Mastermind Pods. Additionally, you might try Telegram, a messaging app that hosts pods inside the app. Take a look at Telegram’s engagement group directory and choose one best suited for your business.

It takes a lot of time and effort to find a pod. Since companies don’t typically want to get caught using a pod, pods are often kept secret from the public. Getting caught using a pod could harm your brand’s integrity and reputation.

 

Do these pods really help?

Additionally, it’s doubtful whether pods are a useful long-term strategy. Yes, they get you a boost in engagement on posts you send to your group, but that doesn’t necessarily provide the kind of engagement you want.

Pods might be worth it for the initial boost, but they cannot substitute authentic engagement, especially if you’re testing to see what type of content works best with your audience. For long-term, sustainable growth, you will need to focus on creating content that earns likes and comments on its own.

 

What do you think?

Through this algorithm, Instagram is proving that the priority is the user experience! It’s a step to provide better results to the users.

But for some people, it’s not fair as the absence of likes and shares does not necessarily mean that the post is of low quality. This algorithm majorly affects big brands which like to sustain the traffic to their website and want to keep the present visitors stick to the brand.

Is it really so? Share your thoughts with us!

 

Seoexperts is an SEO and digital marketing agency in Dubai-UAE. The professionals are committed to delivering quality services of SEO, PPC, email marketing and social media marketing. We are competent to devise the strategies according to the needs of your business and make it visible across different platforms for the customers.

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Link building strategies

8 Feasible and Practical Tips for Link Building

Link Building Services 0
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Link building has been done for years by the marketers to enhance the visibility of the website and majorly for driving a torrent of traffic. But there are some misconceptions regarding this which hold the marketers back from using these effective and working link building strategies.

It’s time to get rid of these myths and dive into some really useful link building strategies that are mentioned in this blog.

 

  1. Irrelevant websites:

Don’t get confused about building links on the websites which doesn’t relate to your topic. Our big boss ‘Google’ looks at the context of the comments more than its relevancy.

This really helps you to outrun your competitors.

 

  1. Request for the links:

Asking for the links is a valuable approach which also adds credibility to your website. You can write quality content for the websites which allow it and nicely ask for the link. In this way, you can get many links.

 

  1. Broken links:

Certainly, this strategy is not new for most of us.

Various tools help to find the broken links. Use the tool and once you get the lists of broken links, replicate the content on your website. Reach to the website which links with the source and say that you change it and suggest your content for linking.

 

  1. Research your competitors:

Researching the competitors give you the insights of the strategies which are adopted by your competitors. Use the analytical tools and steal their link building techniques and sources they link with.

 

  1. Build links to useful article or blogs:

Content with ‘How to’ guides, useful tips, and tools are the great source of driving large traffic to the websites.  These sorts of articles and blogs usually get more views and hence you are more likely to attract the audience.

 

  1. Make use of videos:

This is a little time consuming but return back with qualified traffic to you.

Search the websites which have no videos, diagrams or small infographics. Read the content and make the videos and others for that blog. Reach to the website owner and offer that video or infographic to add in that content.

It will surely help you earn the link without even asking.

 

  1. Blog commenting (Note: It’s not the wrong one)

Most of the blogging sites ask for your name and website when commenting.

When anyone clicks on your name, it will automatically take them to your website. So add valuable comments in the blogs and wait for the traffic.

 

  1. Use Quora:

Building links on Quora doesn’t go in vain.

First search for the keywords related to your content with analytical tools. Then write an impressive answer. It will surely get you large referral traffic.

 

 

Seoexperts is an SEO agency in Dubai-UAE which renders paramount services of SEO, PPC, email marketing and social media marketing. Email marketing is an effective strategy which can lead your business to success when right techniques are implemented. Our professionals are experienced and have a vast knowledge of the current email trends and it enables to deliver the eminent services to each client.

 

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Get more leads

5 Worthy Tips to attract Subscribers and drive Sales through Emails

Email Marketing 0
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Emails are sent to a number of prospects and customers and in most of the cases, the response is not as you desired. But don’t worry, this situation can be reversed with few tweaks in your strategy.

Following given are the effective ways which will warm up your emails to help you get the best from email marketing.

 

Explain why your offering is worthy:

Your offerings should have a reason which will satisfy your prospects and customers and build a credible feeling towards your business.

There are many ways to bring the subscriber under the umbrella of purchase. It can be done through including such lines which depict that you want to save the money of the valuable subscriber or your customer deserve to get the best offer.

 

The subject line should be compelling and a little humorous:

Business lingo is usually formal and professional but you cannot make your emails stellar with some serious and boring subject lines.

Create the persuading lines which can evoke the interest in the reader at a single glance. Don’t hesitate to become humorous, it makes the audience think of you as trustworthy and help you to make your emails as one of the largest sources of your sales.

 

Do not make it difficult to read and understand:

The use of simple language makes the emails easily understandable so avoid using complex terms or otherwise, the subscribers will start to avoid reading your emails.

The content should be simple, enjoyable and easy to relate to for a large audience. Use the fonts which are readable for the audience with the background that makes your emails look professional and credible.

Secondly, put the efforts to make the emails mobile-friendly and responsive to varying screen sizes so that your emails can equally impress mobile users too.

 

Make your emails ‘to the point’:

Long email content is not appreciated by your target audience. Remove all the extra lines and try to generate concise content.

In today’s world everyone is in hurry, so even the extra greetings can annoy the reader. Tell about his needs in first few lines and give them a solution in the form of your offer or directly jump to the point that what you can do for them.

 

Go for personal level interaction:

Personalizing the emails is a crucial aspect of well-written emails. You should get the viewing data of your customers and offer them accordingly.

Adding the name of the receiver and provide them with the offers which are valuable to them can greatly help you to let the reader think about to purchase.

 

Seoexperts is an SEO agency in Dubai-UAE which renders paramount services of SEO, PPC, email marketing and social media marketing. Email marketing is an effective strategy which can lead your business to success when the right techniques are implemented. Our professionals are experienced and have a vast knowledge of the current email trends and it enables to deliver the eminent services to each client.

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Voicesearch

Have you fueled your PPC Campaigns for Voice Search?

PPC Management 0
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A decade back when technology was introduced, it took years for it to become a trend. But this is not the case now. In today’s era, the latest technology takes the market by storm in a short time. Let’s have an example of voice search. First launched in 2016, it is now used by most of the population around the world.

With the high pace usage in various industries, the SEO specialists need to adjust it for the PPC marketing. PPC is a paid form of advertisement which is displayed by the search engines when the relevant query is made.

 

Voice Search: A prevailing trend:

As voice search is the latest trend which is followed by most of the users, it has become crucial for the marketers to target the SEO marketing from the aspect of voice search.

Alexa, Siri, Google Home and others are using as the digital assistants and all of these are making the life easier for people as nothing is needed rather than voice commands. Browsing is also done through these so SEO should be diverted as suited for the voice search need.

Voice search is different from the traditional SEO strategy. Usually, the keywords having phrases and questions are used. Typically the length of a single keyword is 5-6 words.

 

Check for your current voice search traffic:

Google Ads and other analytical tools are available on the internet which can be really helpful in searching for the keywords which are used mostly for voice searches. The only and simplest thing you first have to do is to download or install the analytical tool and check.

The keywords you find will not match exactly with your requirements but it will give you a clear insight of which strategies to adopt and implement in your PPC campaign.

 

Include negatives:

In your research, you will come across many keywords which are slightly relevant to your promotional campaign but not exactly resonates with the needs.

For such kind, of keywords, you need to add negative phrases and these will save you from low-quality impressions.

 

Review your negatives:

Voice search data will a big help for you. People ask complete questions or phrases to the digital assistants so here one or two-word keywords cannot help you.

Voice searches are already in the questions form usually so there is a need to remove the negatives such as what, how, and where and others and use long-tail keywords.

 

It is not a hard task to develop a perfect plan for PPC campaigns. With research and analytical tools, you can win the game!

 

Seoexperts is a leading SEO agency in Dubai-UAE. With the standard services of search engine optimization, it also renders eminent services of PPC, email marketing and social media marketing. No website can get higher ranking on search engines without a tailored SEO strategy. Our experts have knowledge of the current trends which enables them to devise the best-suited strategy for your business.

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customer email service

5 Tips for delivering Satisfactory Customer Service Emails

Email Marketing 0
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The ways of customer service are evolving but amongst them all, the method of emailing still holds value. Providing better experience is the key element to build lasting relationships with the customers. A single experience can change the way your customer feels about your business. It can either push your customer to get impressed by your service or take them one step away from you.

Daily hundreds of emails are sent to the customers and that’s why some of the major aspects get ignored easily. Here are the perfect tips which will help you to make your email customer service the best.

  1. Give more personalized interactions:

Personalization has now become an integral part whether it’s been done through email or chat support. The prime reason is that the customers are more content when they feel that there is a human on the other side, not just a company.

Addressing the customer by name or telling them your name can simply make a difference. A picture of a person can also make the conversation more humanized. It can increase the sales because a happy and satisfied customer is also a business advocate who share the good views about your business with others too.

 

      2. Use your business specific tone:

What makes a business identity unique largely depends on its tone and style. Keeping the emails business specific, it is imperative to use your tone that is perfect in every way. The improper writing style, wrong formatting and even wrong tone can make it difficult for your customer to understand.

A smooth tone makes the whole process easy for your customer.

 

      3. Keep it less laborious:

Long emails with so many instruction steps repel the customers to read it. As you are aiming for delighted customers always, so crafting short emails with less content and more visuals will greatly help you to accomplish this goal.

An ideal email consists of two to three images with not more than four steps. Do not forget to say thank you at the end of each email!

 

      4. Response promptly to emails:

After using social media your customers lose the habit of waiting longer. So there is no option other than a quick response. Studies show that more than 40% of your customers expect a reply within 5-6 hours.

This is the chief aspect you should take care of for increasing your chances of getting repetitive business.

 

      5. There should be some extra, don’t you think?

Anything which creates the whole email process seamless and understandable should be adopted. Useful resources and links are one way to do that.

Add links to your social media pages in the emails so that your customers can reach directly to the page having useful information. For example links to FAQ,s and other blogs pages on your website.

For sure, this loop will lead to high conversion rates!

 

Seoexperts is an SEO agency in Dubai-UAE. It offers paramount services of SEO, local SEO, PPC, social media marketing and email marketing. Driven by passion and having experience in this domain, we deliver quality services according to the specific requirements that take your business towards achieving the pre-determined goals.

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Top 3 Points on How to grow your Podcast Audience with SEO Strategy

Digital Marketing 0
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Engaging content, optimised website, fixed technical issues and easy navigation are perceived as basic and must-do steps to be followed for better website tangibility and high ranking on the search engines.

If we talk about content then useful articles, blogs and interesting content are the toppers of the list. These play an important role in catching the attention of the target audience. Another wonderful thing which is often neglected is podcasts. It helps the brands to attract and retain the visitors and persuade them enough to convert as your customers. To get the most from your podcasting efforts, it is important to integrate the SEO strategy in it so that it can rank high on podcasting platforms and search engines.

 

#1 : The title:

Title is an imperative aspect of any podcast. Just like for blogs and articles, compelling, interesting, simple, to-the-point, and keyword rich titles are the first bricks that you have to put in the right way. For iTunes, it helps you to gain visibility as this platform focus more on the the title. Google play puts emphasis on the description of your shows and title. So make sure you create an optimised and keyword rich description that feed the need of search engine.

 

#2: Present your Podcast content in other forms too:

Your Podcast is not meant to enslaved in an audio file. It can be shared with your target audience in many different ways. Convert your podcast into a blog, article, video, infographic and others. Doing this, you can bring more website visits and successfully able to engage with your audience.

Now you have more valuable content that can help you to rank higher on search engines and reach to maximum audience.

 

#3: YouTube could be another destination:

YouTube is a billion viewers platform where you can get faily large number of views for your Podcast.

As mentioned above, the podcast can be converted into various forms. Video is one of these. The actual podcast video can be chosen or the attractive images and relevant things can be added for the YouTube video. If you add the link of podcast in the video, it would be great. For making it visible on search engines, do not forget to optimise the title and description.

As Google mostly displays the results from YouTube, so your YouTube video based on podcast will get high chances of acquiring high position on SERPs.

Podcasts started getting more views in 2006 and now it has become a flourished medium with many fans and a large number of audience. That is why using it for your brand is not less than a wise investment. By integrating your podcasts with SEO strategy gou can achieve better results in the form of increased followers and loyal customers.

Seoexperts is an SEO agency in Dubai-UAE. It offers other services of PPC, local SEO, social media marketing and email marketing. Our professionals are experienced and equipped with the latest knowledge to deliver the best results that help you to achieve your business goals.

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Ads - Target audience

4 Perfect Tips to create Ads for the Target Audience

Social Media Marketing 0
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Turning the attention of target audience towards a brand is becoming tougher than ever before. Today your target audience is exposed to more ads which are making them less interested in a specific business.

People’s perceptions are changing and so of the marketers. Now the ads are shifting from conventional to native and social media based ads that are likely to grab the attention of target audience more effectively.

 

Which sort of targeting do you need for your ads campaigns?

  • Location targeting:

This is the first step while researching your target audience. Whether your campaign is about food or an IT product, you cannot overlook the location you are going to launch the campaign.

 

  • Language and gender targeting:

You cannot reach people or communicate with them without knowing their language. A foreign language makes less impact than the native language when it comes to market your products.

 

  • Behavior targeting:

Keeping track of the search behaviour helps a lot in reaching the intended audience. The ads shown on relevant sites or videos get more views and encouraging visits from the qualified audience.

 

  • Interest targeting:

When your campaign doesn’t match with the interest of your target audience, most of your marketing efforts go wasted. By aligning your business campaigns with the interest of your audience, you can achieve better results in a short time period.

 

  • Followers targeting:

Followers of the relevant social media accounts may have your prospects who could be your future customers if your campaigns hit the cords of their hearts!

 

  • Keywords targeting:

Lastly, do not forget to add highly specific and relevant keywords in your marketing campaigns. Amidst of various brands, what stands you apart is your creativeness with the smart inclusion of the keywords.

 

Do advertising in a non-advertising manner through native ads!

Ads have now become boring and less attractive. But you are not done with the creation of the ad due to this reason! What bring your lifeless ads campaign to life are the native ads. Native ads are the part of a written or graphic content in a way which does not actually feel like an ad. Now your target audience will get your full message.

 

Craft an inspirational story:

Emotions have always a strong bond with the memory. Ads that have the capability to touch the feelings are more likely to be viewed, liked and shared by the target audience.  Try to create a story rather than publicize your content in plain mode.

 

Give priority to visual content:

Pictures have more power to inspire people than the written content. It has become important to be more focused on attractive images or innovative video content that can be enjoyed and remembered by your target audience.

 

Seoexperts is an SEO agency in Dubai-UAE which aims at accomplishing businesses goals through tailored marketing campaigns. The professionals have vast knowledge and experience in the domain of SEO, social media marketing and email marketing that enable them to create and launch successful social media campaigns.

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Google ads

Rebranding of Google Ads, from Adwords to Google Ads

SEO 0
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The consistent three years efforts of Google have now resulted in the form of Google Ads, Google Marketing Platform and Google Ad Manager. Through it, the company aims at making the ads and marketing more efficient and streamlined for the small businesses.

On Wednesday, this new change has announced about ads rebranding. Now the advertising will become easier, simpler and targeted to the intended audience. It will track different actions of the visitors like phone calls, ads viewing etc based on the location and device. It is not just a name change but Google Ads will use machine learning which optimizes the images, text and targeting according to the given data and helps in driving more of traffic to the respective business.

According to the Ramaswamy, Google ads will serve as the “the front door for advertisers to buy on all Google surfaces,” whether that’s search, display ads, YouTube videos, app ads in Google Play, location listings in Google Maps or elsewhere.

Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained:

“This is a primarily a name change, but it is indicative of where we have been directing the product” for the past few years, Ramaswamy said. He also said the rebrand points to “where we want the product to go.”

Formerly you have known about DoubleClick Digital Marketing and Google Analytics 360 which acted as the company’s marketing tools. Google has merged them both and bring to bring new Google Marketing Platform. Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team.

The third brand is Google Ad Manager, a platform that combines Google’s monetization tools for publishers, namely DoubleClick Ad Exchange and DoubleClick for Publishers. In this case, Jonathan Bellack, director of product management for publisher platforms, said there’s already been a “three-year journey” of merging the two products as the programmatic ad-buying becomes used across more types of advertising.

“These categories have just been breaking down for a while — all of our publishers already log into one user interface,” Bellack said. So the only thing that’s really changing is “the logo.”

 

 Specifically for small business:

Google announced the launch of an advertising product designed specifically for small businesses–another effort in breaking down the barriers to entry for newer advertisers.

“For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising,” the post reads. “It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting–so they can stay focused on running their business.”

 

Seoexperts is an SEO agency in Dubai which offers paramount services of SEO, social media marketing and email marketing. The professionals are diligent and passionate about making each project successful and which helps the clients to gain profits in the business.

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analysis

5 highly useful Competitive Analysis Tools

SEO 0
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To devise a strategic plan, it is important keep the business requirements in mind and get the insights of competitor’s strategy. In order to outrun the competitors for authority, credibility and high traffic, you should analyze the steps taken by them.

Let’s have a look at which ways the competitor’s analysis tools can help you.

 

Quantcast:

Segmenting the audience for gender, location, age, ethnicity and even the political interests helps you to target the specific audience.

For outreaching the right audience and maximizing the traffic flow, Quantcast aids you to get the insights of your target audience.

 

SimilarWeb:

This free tool is great for identifying the traffic sources and drives the traffic to the website.

You just have to enter the given URL and click search. It gives you the information of two or three competitors so that you can have knowledge of which strategies are used by them and how they drive more traffic to their website.

 

Siteliner:

Link building is a major factor in off-page SEO. When adding the website link to the credible directories and others, you can make your website as authoritative.

Links play a chief role in improving the search ranking and help you get the traffic to your website. This tool scans the site pages for broken links and gives you a complete detailed report of how you can use this opportunity in your favor.

 

DeepCrawl:

Research of the competitors does not limit to the analysis or ranking, traffic sources or the social mentions.

Deep crawl tells you about the optimization factors of competitors. It gives you on-site technical factors which aid you to fix your website’s technical issues and improve it. You can identify the weakness in the structure of your website.

 

Mail charts:

Email marketing is certainly a time-consuming way but if done in the right manner, it can provide you with the best results.

Mail charts help you to optimize your emails in terms of length of the subject line, the frequency of sending the emails, compare the data to ensure that you are moving in the right direction.

Want some inspiration? Mail charts offer numerous examples of the emails so you can get the idea of how to craft the great emails for your business.

 

Seoxperts is an SEO agency in Dubai-UAE which renders standard and professional services of SEO, PPC, email marketing and social media marketing. High ranking on search engines and improved visibility significantly increase your website visits and conversion rates. Our experts know which strategy best suited for which type of business and also devise the strategies by keeping the target audience in mind.

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