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Top 3 Points on How to grow your Podcast Audience with SEO Strategy

Digital Marketing 0
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Engaging content, optimised website, fixed technical issues and easy navigation are perceived as basic and must-do steps to be followed for better website tangibility and high ranking on the search engines.

If we talk about content then useful articles, blogs and interesting content are the toppers of the list. These play an important role in catching the attention of the target audience. Another wonderful thing which is often neglected is podcasts. It helps the brands to attract and retain the visitors and persuade them enough to convert as your customers. To get the most from your podcasting efforts, it is important to integrate the SEO strategy in it so that it can rank high on podcasting platforms and search engines.

 

#1 : The title:

Title is an imperative aspect of any podcast. Just like for blogs and articles, compelling, interesting, simple, to-the-point, and keyword rich titles are the first bricks that you have to put in the right way. For iTunes, it helps you to gain visibility as this platform focus more on the the title. Google play puts emphasis on the description of your shows and title. So make sure you create an optimised and keyword rich description that feed the need of search engine.

 

#2: Present your Podcast content in other forms too:

Your Podcast is not meant to enslaved in an audio file. It can be shared with your target audience in many different ways. Convert your podcast into a blog, article, video, infographic and others. Doing this, you can bring more website visits and successfully able to engage with your audience.

Now you have more valuable content that can help you to rank higher on search engines and reach to maximum audience.

 

#3: YouTube could be another destination:

YouTube is a billion viewers platform where you can get faily large number of views for your Podcast.

As mentioned above, the podcast can be converted into various forms. Video is one of these. The actual podcast video can be chosen or the attractive images and relevant things can be added for the YouTube video. If you add the link of podcast in the video, it would be great. For making it visible on search engines, do not forget to optimise the title and description.

As Google mostly displays the results from YouTube, so your YouTube video based on podcast will get high chances of acquiring high position on SERPs.

Podcasts started getting more views in 2006 and now it has become a flourished medium with many fans and a large number of audience. That is why using it for your brand is not less than a wise investment. By integrating your podcasts with SEO strategy gou can achieve better results in the form of increased followers and loyal customers.

Seoexperts is an SEO agency in Dubai-UAE. It offers other services of PPC, local SEO, social media marketing and email marketing. Our professionals are experienced and equipped with the latest knowledge to deliver the best results that help you to achieve your business goals.

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Ads - Target audience

4 Perfect Tips to create Ads for the Target Audience

Social Media Marketing 0
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Turning the attention of target audience towards a brand is becoming tougher than ever before. Today your target audience is exposed to more ads which are making them less interested in a specific business.

People’s perceptions are changing and so of the marketers. Now the ads are shifting from conventional to native and social media based ads that are likely to grab the attention of target audience more effectively.

 

Which sort of targeting do you need for your ads campaigns?

  • Location targeting:

This is the first step while researching your target audience. Whether your campaign is about food or an IT product, you cannot overlook the location you are going to launch the campaign.

 

  • Language and gender targeting:

You cannot reach people or communicate with them without knowing their language. A foreign language makes less impact than the native language when it comes to market your products.

 

  • Behaviour targeting:

Keeping track of the search behaviour helps a lot in reaching the intended audience. The ads shown on relevant sites or videos get more views and encouraging visits from the qualified audience.

 

  • Interest targeting:

When your campaign doesn’t match with the interest of your target audience, most of your marketing efforts go wasted. By aligning your business campaigns with the interest of your audience, you can achieve better results in a short time period.

 

  • Followers targeting:

Followers of the relevant social media accounts may have your prospects who could be your future customers if your campaigns hit the cords of their hearts!

 

  • Keywords targeting:

Lastly, do not forget to add highly specific and relevant keywords in your marketing campaigns. Amidst of various brands, what stands you apart is your creativeness with the smart inclusion of the keywords.

 

Do advertising in a non-advertising manner through native ads!

Ads have now become boring and less attractive. But you are not done with the creation of the ad due to this reason! What bring your lifeless ads campaign to life are the native ads. Native ads are the part of a written or graphic content in a way which does not actually feel like an ad. Now your target audience will get your full message.

 

Craft an inspirational story:

Emotions have always a strong bond with the memory. Ads that have the capability to touch the feelings are more likely to be viewed, liked and shared by the target audience.  Try to create a story rather than publicize your content in plain mode.

 

Give priority to visual content:

Pictures have more power to inspire people than the written content. It has become important to be more focused on attractive images or innovative video content that can be enjoyed and remembered by your target audience.

 

Seoexperts is an SEO agency in Dubai-UAE which aims at accomplishing businesses goals through tailored marketing campaigns. The professionals have vast knowledge and experience in the domain of SEO, social media marketing and email marketing that enable them to create and launch successful social media campaigns.

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Google ads

Rebranding of Google Ads, from Adwords to Google Ads

SEO 0
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The consistent three years efforts of Google have now resulted in the form of Google Ads, Google Marketing Platform and Google Ad Manager. Through it, the company aims at making the ads and marketing more efficient and streamlined for the small businesses.

On Wednesday, this new change has announced about ads rebranding. Now the advertising will become easier, simpler and targeted to the intended audience. It will track different actions of the visitors like phone calls, ads viewing etc based on the location and device. It is not just a name change but Google Ads will use machine learning which optimizes the images, text and targeting according to the given data and helps in driving more of traffic to the respective business.

According to the Ramaswamy, Google ads will serve as the “the front door for advertisers to buy on all Google surfaces,” whether that’s search, display ads, YouTube videos, app ads in Google Play, location listings in Google Maps or elsewhere.

Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained:

“This is a primarily a name change, but it is indicative of where we have been directing the product” for the past few years, Ramaswamy said. He also said the rebrand points to “where we want the product to go.”

Formerly you have known about DoubleClick Digital Marketing and Google Analytics 360 which acted as the company’s marketing tools. Google has merged them both and bring to bring new Google Marketing Platform. Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team.

The third brand is Google Ad Manager, a platform that combines Google’s monetization tools for publishers, namely DoubleClick Ad Exchange and DoubleClick for Publishers. In this case, Jonathan Bellack, director of product management for publisher platforms, said there’s already been a “three-year journey” of merging the two products as the programmatic ad-buying becomes used across more types of advertising.

“These categories have just been breaking down for a while — all of our publishers already log into one user interface,” Bellack said. So the only thing that’s really changing is “the logo.”

 

 Specifically for small business:

Google announced the launch of an advertising product designed specifically for small businesses–another effort in breaking down the barriers to entry for newer advertisers.

“For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising,” the post reads. “It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting–so they can stay focused on running their business.”

 

Seoexperts is an SEO agency in Dubai which offers paramount services of SEO, social media marketing and email marketing. The professionals are diligent and passionate about making each project successful and which helps the clients to gain profits in the business.

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5 highly useful Competitive Analysis Tools

SEO 0
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To devise a strategic plan, it is important keep the business requirements in mind and get the insights of competitor’s strategy. In order to outrun the competitors for authority, credibility and high traffic, you should analyze the steps taken by them.

Let’s have a look at which ways the competitor’s analysis tools can help you.

 

Quantcast:

Segmenting the audience for gender, location, age, ethnicity and even the political interests helps you to target the specific audience.

For outreaching the right audience and maximizing the traffic flow, Quantcast aids you to get the insights of your target audience.

 

SimilarWeb:

This free tool is great for identifying the traffic sources and drives the traffic to the website.

You just have to enter the given URL and click search. It gives you the information of two or three competitors so that you can have knowledge of which strategies are used by them and how they drive more traffic to their website.

 

Siteliner:

Link building is a major factor in off-page SEO. When adding the website link to the credible directories and others, you can make your website as authoritative.

Links play a chief role in improving the search ranking and help you get the traffic to your website. This tool scans the site pages for broken links and gives you a complete detailed report of how you can use this opportunity in your favor.

 

DeepCrawl:

Research of the competitors does not limit to the analysis or ranking, traffic sources or the social mentions.

Deep crawl tells you about the optimization factors of competitors. It gives you on-site technical factors which aid you to fix your website’s technical issues and improve it. You can identify the weakness in the structure of your website.

 

Mail charts:

Email marketing is certainly a time-consuming way but if done in the right manner, it can provide you with the best results.

Mail charts help you to optimize your emails in terms of length of the subject line, the frequency of sending the emails, compare the data to ensure that you are moving in the right direction.

Want some inspiration? Mail charts offer numerous examples of the emails so you can get the idea of how to craft the great emails for your business.

 

Seoxperts is an SEO agency in Dubai-UAE which renders standard and professional services of SEO, PPC, email marketing and social media marketing. High ranking on search engines and improved visibility significantly increase your website visits and conversion rates. Our experts know which strategy best suited for which type of business and also devise the strategies by keeping the target audience in mind.

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social media2

A Social Media guide for Startup Companies

Social Media Marketing 0
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The fact is social media is vital for the businesses of all stages. In the digital world, we are heading towards a new direction of more interactive and novel ways of marketing and advertisement. These methods are fulfilling the customer’s expectation and help the brands to convert more audience into loyal customers.

 

Social media sites have billions of audience:

In 2017, the number of social media users was 2.4 billion which is expected to surpass 3 billion in the coming years. It has made it a powerful and attractive platform for the businesses to outreach new markets and keep the customers engaged in lasting relationships.

Here are the 5 key points which will guide you about the social selling ways to grow your business.

 

Craft amazing content for posts:

There are varying types of content like text, video and others which effectively keep the audience engaged with your website. In the content, it is important to create honest, authentic and credible content.

Videos can be added to your content to tell your story, introduce your team or for the tutorials. Videos have more engagement rate than the written text and have a greater influence.

 

Link your posts to the website:

Ensure that your posts have the links which open your website when clicking on it. The best thing about social media sites is that you can build a bridge between your website and the social profiles to drive the large traffic to your website.

Add social links on your website blogs too so that these can be shared across social platforms.

 

Follow the similar pages:

This misconception is common that following the pages of the competitors and the businesses which offers the same products or services as yours affects you negatively.

But this is not true.

Keep in mind that meaningful relationships with your competitors don’t steal your audience but actually, it inspires the people on their sites to have a visit to your website.

 

Be an active participator on social media groups:

The discussions on the groups are an essential way to access the professionals (on LinkedIn) and the target audience. By providing the valuable answers and giving your views on the relevant topics impart an impressive impression on your audience who may then start following you.

It is the first step of audience engagement. Try to make it as impactful as possible.

 

Promote your Facebook posts on Twitter and others:

Cross promotion of the pots is highly beneficial for you. It is important to generate the content type according to the site but the matched content can be shared on other sites too.

It also prevents you from creating too many contents.

 

Seoexperts is an SEO agency in Dubai-UAE. Other services offered are social media marketing, PPC and email marketing. Quality services are provided which increase the mentions of your business on social media sites and direct your business to the path of sustained growth.

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seo

6 Tips to create urgency and Boost Conversion

SEO 0
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Tricking the minds of people with colours and other psychological factors are old tactics used in marketing. From that time, these have been proved as working and that is the reason behind its use in today’s marketing domain.

 

1- Solve the problem of people and offer what they desire:

Creating a sense of urgency does not mean that you just directly reach to the selling point with irrelevant products. As described above, scarcity and urgency are the tactics which are used by most of the marketers so your target audience is pretty much well aware of it.

The only way to really attract and engage with the loyal audience is by offering them something which they really want.

 

2- The feeling of scarcity in the content:

Not just the taglines show the urgency but the content tone should also depict it and urge the prospects to purchase.

But you cannot just include the words of ‘buy now’ and other similar words rather you can craft an interesting and honest content which people like. It increases the chances of purchasing from you because they will feel your business as credible and trustworthy.

 

3- Use the words which show urgency:

A persuading CTA and powerful words creates a big difference and influence the buying decision of the target audience. Words which show a shortage of time trick the mind and increase the likelihood of conversion:

  • Last chance
  • Hurry up
  • Now
  • Quickly
  • Limited offer
  • Quick or instant
  • Don’t miss the offer

 

4- Connect your urgent offer with a bad situation:

Our brain elicits a response of urgency when it feels danger or any negative situation.

This feeling is great to ignite the flame of urgency and make the customers take instant action to the offer. For example, if you use the words as ‘Check out this offer for preventing disasters in your businesses’, the word ‘disaster’ shows something bad and it compels the people to take intended action.

 

5- Personalize your offer:

Personalization is the way of making more customers and inspires them to take action in your favour. When you email the offers to your prospects and customers, making them personalize will increase the sense of being ‘special’ in their minds which pave the path for conversion.

So research and acquire the data according to the last search made and send offers according to it.

 

6- Carefully crafted subject lines give you more:

Including the words which show urgency in the subject lines has a great impact on your audience. It pushes them to read the email and click on the given link. If they find it useful, the possibility of conversion increases.

 

Seoexperts is a Dubai based agency which offers the services of SEO, PPC and social media marketing. The experts have knowledge of the latest marketing trends and understand the requirements of different businesses. It leads us to devise the custom marketing strategies which enable the clients to nourish the business and increase the revenue.

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email

Top Trends in Email Marketing in 2018

Email Marketing 0
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The change cannot be stopped especially in the digital realm. It is ever evolving and continues to lead the businesses towards better.

Email marketing also undergoes several changes and the only way to become dominant is to keep up with these latest trends.

 

Artificial intelligence – For creating emails more personalized:

For the past few years, artificial intelligence is making waves in the digital world. AI uses data to know about the behaviour and provide useful results.

Like other industries, AI is appearing as a new trend in the email marketing too. It will help in segmenting the email lists, suggesting the products according to the interest and making the emails more personalized.

 

Videos – For increasing engagement:

Videos have more engagement rates than the written content, shown by studies. Including videos in your emails significantly persuade the subscribers to open and read the email with performing the desired action of a website visit.

To make the emails more interactive and interesting, you can include images, social share buttons, GIFs and other add to cart options.

 

Mobile friendliness – For improving the outreach:

The Internet is the portal which takes you into another world and mobile is the most convenient way of browsing using the internet. A large number of the people are expected to access their emails through mobile phones.

To get the most from the email marketing, you should create mobile-friendly emails which look perfectly on mobile devices without any image stretching, horizontal scrolling and others issues.

 

Trigger-based emails – For right emails on right time:

Monitoring the actions taken by the customers and sending them the email according to it now becomes easier with email drip campaign.

It tracks the activity and sends the most appropriate pre-made emails to the subscriber. If someone has just signed up for your emails then the drip campaign automatically sends the welcoming emails to the newcomer. It is the perfect way of sending the most relevant email which is hard to ignore.

 

Bonus content – For keeping the audience stick to your emails:

There should be more diverse content in your emails which helps you to last your relationship with the customers.

With the emails comprise of business updates or information related to your products or services, it is crucial to keep the target audience engaged with another type of interesting content like tutorials, guides, tips, recipes or the latest news of your industry.

 

Final Words:

For years, email marketing has been showing great results to the businesses of all sizes. It might feel difficult to catch up with the latest trends but it will provide you with many benefits which increase the traffic to your website and tie more audience in lasting relationship.

 

The implementation of working strategies is what required for successful email marketing. Seoexperts is an SEO agency in Dubai-UAE. It offers professional services of SEO, PPC, email marketing and social media marketing. Want increased subscribers who open your email and click to your website? If yes, Soexperts should be your destination.

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global

How to create highly Sharable Content

Content Marketing 0
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Shareable content is the key to success. Quality content cannot be ignored and has a high share volume. This blog is about the tips of shaping your content as highly engaging content. It’s not focused on the search engine’s favorable content but the high shares by the people ultimately become the source of ranking your website higher on the search engines.

 

1- Create informative content:

The content which provides credible information and useful knowledge to the target audience helps you to engage with your target audience and inspire them. People like to read the valuable content as it increases their knowledge about the specific topic.

There is tons of information around you but what your audience actually likes? Which sort of information do they want to get? All the answers to these questions can be unveiled through the deep research of the target audience.

 

2- Choose popular topics:

The stirring news or latest topic in the industry automatically raises the interest of people in it. You can leverage the power of trendy topics and write about it while the topic is popular.

Knowing the trends is not difficult. You can use social media platforms like Twitter hashtags and notice what topics are making waves. You will get the insights and can write in a better way. As everyone is generating content on the same topic, you have to be distinct and do more research to get more likes and shares.

 

3- Give some space to visual content:

Different sort of contents should be included in your content strategy. Not just the written one but the images and videos can do more wonders for your audience.

Studies show that videos get more clicks and views and engage the audience in the better way. You can include tutorials, how to do’s and make impressive videos which tell your story.

 

4- Tie your content with emotions:

Emotions have a strong influence on the people. As emotional beings, we all are tied up to each other with feelings and giving a touch of positive emotions to your content makes its way to deliver the intended results.

Compelling stories creates a powerful urge to build a loyal relation with the customers and trigger them to take the intended action.

 

5- Make it informative but not too much:

Informative articles you read usually have a dry tone. But you need a content which is equally informative and interesting. Few lines which smartly convey the message in the lighter or humorous way have more chances to get the reader’s attention.

People share the content which surprises, chuckles or makes them laugh. Bonding your content with delightful feelings carves it in the minds of people.

 

Seoexperts is an SEO agency in Dubai-UAE. With the experience, our professionals have developed the expertise of designing the off-site and on-site SEO strategy which helps you to improve your website ranking on search results and it in turns enhance the visibility, leads and conversion rates. Want to dominate your market? Contact Seoexperts.

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instagram branding

5 Spectacular Ways to promote your Brand on Instagram

Social Media Marketing 0
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Instagram does not disappoint anyone who uses it for the purpose of marketing because of its remarkable features which grow its users constantly.

Whether you start from the scratch or remake your marketing strategies, Instagram will help you to get more and better engagement opportunities.

This blog is all about the pre-eminent ways of beneficial Instagram marketing.

 

Elegant visual content is imperative on Instagram:

Images are the king on Instagram. With clear and focused images that are shot using great lights and edit via filters or editing software, your posts will get numerous likes and shares.

This online social platform has more engagement ratio than Facebook and other popular social sites so the more you focus to make the Instagram marketing a triumph, the more your business grow by converting more prospects into the customers.

 

Post the champion content:

While running a promotional campaign on Instagram, you should deeply research your audience about their interests and likes. For this, you can use simple analysis tools and software to know which type of content usually gets more clicks.

Another way is to directly connect with the audience and ask questions which content they mostly like and what more do they want. It will give you the candid insights to  divert your campaign in the right direction.

 

Customize your themes, colours and style:

Create a touch of uniqueness and distinction to your Instagram account. It is quite easy when multiple filters are offered by the instagram which add a customized and exciting look to every post. Choose a theme and colors for your profile that represents your brand as distinguished from others.

The fusion of filtered images with an incredible quote or a nice piece of writing will be a great addition to your posts.

 

Reach to a wide audience through hashtags:

Hashtags are popular mean of reaching to the mass audience. Over 80% of the hashtags on Instagram are used by the brands for promoting the brand as whole or a particular product.

It is suggested to use 2-3 hashtags per post. It will not make your post messy with hashtags and also fulfil the need of outreaching and engaging with the wide audience.

 

Make interesting stories and share:

No Instagram campaign is possible without interesting stories!

The essence of your brand should be blended in the Instagram stories you create. Each story should convey the message effectively to connect the audience with your brand. The next step is sharing the content on other social sites to inspire the audience of that platform too for inviting more audience to adhere with you.

These incredible strategies help you to make your brand stellar. Ready to start?

 

Seoexperts is a leading SEO agency in Dubai-UAE. With SEO services, we render professional services of social media marketing to help the brands dominate their online presence and build a community of the qualified customers. The specialists are proficient in combining the branding process strategically in your business needs so that the promotional campaign truly reflects your business.

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seo

5 Practical Ways to control the rising unsubscribe rates?

Email Marketing 0
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Email marketing is critical and vital for the brands. Subscriptions mean that person trusts you so don’t shatter it by sending irrelevant emails. But sometimes it happened unintentionally and you only notice when the subscription rates start to drop.

The only way to keep the valuable audience is identifying and avoiding the mistakes. If your buyer is unwilling to read or get your emails even then you still have the chance to revert the situation by few tweaks and improvements in emails.

 

Plan the schedule to send emails:

Imagine of receiving an email that you received at late hours (after 8 pm), how much chances you remember that email in the morning? There remains 50% chance or less!

The right time is an imperative factor to convey your message. It is suggested that for B2B, the best time of emailing is in office hours and for B2C there is no exact timings so you can do it as suitable for you.

 

Send relevant and interesting emails:

Irrelevancy will hit your business hard. Most of the time, the inbox of your subscribers filled with hundreds or even thousands of unread emails and if you send boring or irrelevant emails to them then they might not read these or click the unsubscribe button immediately.

The factor of engagement falls when the emails are received frequently. You should consider sending the valuable content 2-3 times a week.

 

Use simple yet engaging subject line:

Due to the noisy online marketplace, it becomes necessary to be a distinct voice. This sometimes goes wrong and lead to misguidance.

While creating the subject line, make sure that it is clear, simple, engaging and non-aggressive. Avoiding these few things will make your subject lines great:

  • Do not use harsh words.
  • Do not use all caps.
  • Stay away from spammy triggers
  • The word ‘limited’ or false scarcity is not always a success.

 

Do not make your emails look disaster on mobiles:

When the world is going to provide better user experience, making the emails non-mobile friendly is like a nice try to fail.

The emails which stretch on the mobile devices and slow the speed of loading images cannot get the attention of your audience. Before sending check all these aspects and resolve if there is any problem.

 

Make your subscriber feel connected with you:

Creating the email with a simple ‘Hi’ and name will not work if you want your emails personalized and interesting.

With simple data, you can personalize the emails like recommending the products based on past purchases, the item last viewed on your website or a discount on viewed products.

Personalization is a practical way of engaging the buyers which can increase your customers’ community.

Agree with these tips?

 

Seoexperts is an SEO agency in Dubai. It provides quality and professional services of email marketing, SEO and social media marketing. The experts fully understand the needs, research thoroughly to develop a set of strategies which help you attain your business goals.

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