Tracking the competitor’s strategy on social media is not the latest marketing tactic. With the popularity of social media marketing, the monitoring became an important part. Thanks to the amazing features of social media that allow the marketers to get insights and devise the strategy according to it.
Maybe your competitors are dealing with the audience in a unique way and share the content that represents the same niche but with a different approach! The chief thing that makes difference is the perspective that is making your competitor more popular than you.
Do your research:
Check for your competitor’s audience and understand the approaches which are used by them to attract the audience. Technology will help you in analyzing the statistics and deliver you the data for deep research.
Chase your competitors so’ follow them’:
This is the simplest way to keep an eye on your competitors. Check for their presence on various social media sites like Facebook, Twitter, Pinterest, Instagram and others. Following their pages will enable you to see the type of content they are sharing and how they are engaging with the audience.
Keep the check of Facebook pages:
A great tool that Facebook offers is Facebook’s page watching. This amazing tool gives you the page stats of the whole week. How many followers are added to the follower list? How many likes are gained? The overall likes, share and comments your competitors earn in a week and others.
Add them to your Twitter list:
Twitter list is another feature which allows you to check the messages of the users you have added to the list. You can compare the way of engagement you are involved in and the tactic your competitors use to attract more audience and keep them engaged.
Stay away from direct combat:
You must have read the ‘fierce combats’ of the competitors on social media through comments, tweets or post. It will bring the brand in limelight even within few hours. But before diving in this sort of chat, keep in mind that it may affect you in a reverse way. Your audience might come across with a new brand that has better content than yours so it’s good to keep your head away from these combats. It will be beneficial for the popular brands but impact you in a negative way if you are a startup or medium business.
Grabbing the attention of the target audience through interesting and engaging content on social media is crucial for managing a successful marketing campaign. As social media is an informal platform, therefore keep it in mind that your strategy should not be ‘too formal or in complex business lingo’. Keep your tone professional with a touch of fun or entertaining content in your social media posts.