SEO is a big name in the realm of ranking and visibility on search engines. It is the most critical strategy that can either make your website highly visible to the target audience or hide your website from millions of views. Some businesses tend to adopt black hat search engine optimization strategies for gaining tangible ranking in short time period. But now the big boss ‘Google’ is making the algorithm rules stricter which brings the website to the penalty when the highly crucial SEO factors are being ignored or black hat SEO techniques are being used.
Mistakes in the on-page optimization of the website:
1- Low quality or duplicate content:
The end target of the development of each SEO strategy is the audience. It is important to generate quality content that appeals your visitors not repel them. Poor or duplicate content leaves a bad impression on the visitors which could make you as unreliable to purchase.
2- Keyword stuffing:
The more the better is not always right. Keyword stuffing or inclusion of the irrelevant keywords will ultimately penalize your website. People lose the engagement with the content that has repetitive words that make no sense in the content. Interesting and high-quality content is favorable for the search engines having an optimal number of keywords.
3- Under-performance of the website:
Website design, loading speed, URL structure, tags, meta-tags, security and responsiveness of the website on different devices are needed to be optimized in order to secure high ranking on SERPs. To check the performance of the website, do SEO audit. It will identify which strategies are creating issues so that you can change them.
Mistakes in the off-page optimization of the website:
1- Unnatural link building:
Natural links provide authority and are the source of leads to your website. Your content strategy should include quality link building as spammy links will lead you to the sanction from search engines. Bad links affect the reputation of the website, therefore backlinking on non-authoritative sites should be avoided.
2- Buying of the links:
Buying or selling of the links is one of the biggest mistakes that businesses make. Hundreds of the links may benefit you but as the Google is constantly evolving, the chances of website ban have increased. You may see some poor reputed sites that offer links and claim that their links are safe but the fact is, they are not!
3- Link building on non-authoritative websites:
If the links that point to your websites are built on authoritative sites or directories then Google will consider you as good. In contrary, if Google finds the links of your website in junky sites, it will penalize you.
Seoexperts is an SEO agency in Dubai-UAE. It offers expert services of search engine optimization that take your website at a high position on search engines. Increased visibility of your website drives the qualified traffic to the website that converts and results in achieving your business objectives.