Top 5 Mistakes Podcasters should avoid
When we talk about podcasts, it is a completely different medium. Despite a content to write and a camera to record, in podcasting, there are a host and guests.
This medium is not new but has been there for many years. Marketers also started to take interest in it as it has the potential for bringing and keeping the audience in a brand’s community.
Podcasting – An uprising marketing trend:
For the past few years, podcasting has become an imperative way of marketing. Many brands have already adopted it to get engaged with the audience and grow the community. The global proliferation of smartphones also played important role in the increasing popularity of podcasts.
“On the flip side, due to the growing influx of podcast content, it’s best for companies to consider why they want a podcast — and what it is that they can bring to the table that’s different and valuable to a potential audience,” says Buske, podcast producer.
Podcasting mistakes to avoid:
Becoming a great host is a dream of every podcaster. But it is only possible when you avoid the common pitfalls that hinder you from achieving this target.
- No preparation:
To make your show meaningful and useful, there is no space for going unprepared. To become a good host you should know how to progress your episodes, covering the topic bit by bit until your audience fully understands it by the end.
After choosing a topic, do some homework, research about the topic. Secondly, you should know what your guest is known for? What are his publications or recent posts? This will greatly help you to interact with your guests in a better way.
- Not enough opportunity for your guest to speak:
A smart podcaster knows how to let the guests speak in a way which helps to share their knowledge with the audience. Keep a gap and let your guests talk. Asking questions will help you to keep the podcasts on track.
A talk with a natural flow keeps the audience engaged. So let your guest complete the answer without any annoying interruptions. This will make your guests relaxed and also enjoying the conversation with you.
- The un-engaging way of hosting:
Hosting podcasts is tricky so you have to do your best for making your show successful. Remember that your audience should never feel bored. Besides getting useful tips, advice and information, your listener wants to be entertained.
Stories are great for entertainment as well as inspiration. If it’s good it will make its place in the minds of the listeners. But,
“Share some personal stories, but not too much! Also, do mention any engagements or interactions you might have had with the listeners. It is your way of showing appreciation to the listeners who invest their time listening to your show,” shared by a podcaster Deshpande.
- Copyright breach:
Violating the copyright is unethical and it also can lead to unwanted consequences. If you breach someone’s copyright, what if he sues you? Certainly, you will not want that to happen.
Either its music or a video clip, you should always use it after getting the copyrights. Many podcasters do not consider the violation as wrong but it is important to work within fair use limits. No matter if you use 3-second or 20-second clip, the important thing is if you are using it without permission then it’s wrong.
- Bad sound level:
Are you providing a good listening experience to your audience? You can simply find the answer by listening to your show before publishing it.
Bad sound levels can be so much irritating for your listener. If you have two or more host or guests on the show with different settings of sound level, does that let the audience enjoy your show?
Therefore it is good to resolve the sound issues if any.
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