5 Metrics to Measure Influencer Marketing ROI
Today influencer marketing is widely used compared to traditional marketing. It perfectly tailors to the needs of modern marketing as more people tend to use the internet and follow their favourite personalities. Brands have now added it to their marketing campaigns.
But marketing campaigns are needed to be monitored for their effectiveness. However, the success of influencer marketing is a challenge for many marketers.
More people will start following you:
Your influencer will have a wide reach if they have a large number of followers. Of course, your campaign will be effective only if these followers are in your target audience.
Social media is a great channel for attracting more people to your brand. Content created by the influencer can be shared on social media which can surely catch the attention of a large audience.
Total engagements will rise:
Engagements are the likes, comments, shares, retweets and reactions that a piece of content receives and they show how many people were actively engaged with the content, the message and the brand.
Engagement is a key metric because it directly relates to brand loyalty and customer trust. The more credible an influencer is, the more engagement they are likely to get. This is because their followers believe in their opinions and recommendations.
Increased website traffic:
More traffic on the landing pages means higher chances of conversions. Through influencer marketing, the brands are driving more traffic to their service pages and product pages. Influencers create interesting content, therefore, sharing this content on social media can do wonders!
Not only the increased traffic but this type of marketing also create brand awareness among their followers.
High conversion rates:
To measure conversions, focus on actions a reader takes after viewing a social media or blog post. These actions might be downloads, purchases, or certain website pages visited. To estimate how many of these unique visitors purchased from your brand, look at the number of website visitors brought in by following a link through an influencer’s blog post. Also factor in the average amount a consumer spends per purchase.
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