When the name ‘social media’ comes to mind, naturally we start thinking of it as a marketing platform for connection, communication and bigger audience. Social media sites are fast growing, adopted many novel techniques and technologies for better experiences for users. Brands are taking the benefits from these large platforms that provide cost-effective marketing solutions.
Artificial intelligence is already taking the customer service to the whole new level and the introduction of VR/AR is another way of giving more fun to the users. But Twitter does not seem to take part in this race. Compared to other sites, Twitter still has many problems and the features which are needed to be reviewed. Hopefully, Twitter will make its way to provide new experiences and interactions to the customers in 2018.
Image-recognition triggered ads by Twitter:
This sort of ads comes under the limelight when Twitter announced in 2017 that the new image-recognition ads will be introduced. This ad can be activated when a photo is taken and twitted. After the tweet, artificial intelligence will recognize the image and respond through a ‘reward’ for the tweet.
This approach will be great for fast advertisement and the right for the marketing. In 2018, maybe you get the news of the introduction of this interactive approach by Twitter. Image-recognition is becoming trendy so it can be expected that other social media sites will go for it.
Live video content:
At first video content start rising up and now live streaming, stories, GIFs and other kinds of short videos are also making dominant space. More users like to share videos with others as videos have an interactive factor that can transfer the message in an entertaining and funny way.
Twitter will also promote video content in 2018. Videos will create new ways for marketing and promotional campaigns of the brands allow them to expand their customer community by impressing the prospects and encourage them for conversions.
Customer care service:
The fast-evolving interests of the public make twitter the better place for communication. Bots have been found to have great benefits with respect to the customer service as they are more personalized and humanized to make the way through winning the user’s experience. The bots of Facebook will provide new ways and that is why twitter should improve its features.
Twitter introduced other communicating options and bot-like tools but they could be enhanced in functionality. It is crucial to respond to the queries of the customers and give the information they want to sustain engagement.
Audience engagement with more personalized content:
Online brands are required to show their presence in a personalized manner as customers understand better when the content is shared have humanized tone. It makes the bonds powerful and lasting between the brands and the customers.
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