The ‘tug of war’ between the marketers and the algorithm of the search engines will never end.
At one side, Google is trying hard to give the most relevant results for the respective queries by altering its ranking algorithm, which on the other hand makes it quite arduous for the marketers to keep the sustained flow of traffic and maximize customer engagement.
A similar thing happens when Instagram announced to stop showing the posts in sequence but as per the number of people like, comment or share it in a specific time.
Oops that hurts!
But what are Instagram pods?
These are secret, small and private groups of marketers, bloggers and business owners belonging to similar businesses. The motive behind creating such groups is to fight against this algorithm and make the posts unharmed by it.
Whenever a user posts something new, they share that post in the direct message, and everyone in the group is required to like or comment. This enables the post to rise to the top of the user’s followers’ feeds. It’s mutually beneficial for everyone in the group since it operates on a like-for-like or comment-for-comment basis.
How to get benefit from Instagram pods?
To join an Instagram pod, you can start by checking out a few Facebook groups, such as Instagram Marketing Mastermind Pods. Additionally, you might try Telegram, a messaging app that hosts pods inside the app. Take a look at Telegram’s engagement group directory and choose one best suited for your business.
It takes a lot of time and effort to find a pod. Since companies don’t typically want to get caught using a pod, pods are often kept secret from the public. Getting caught using a pod could harm your brand’s integrity and reputation.
Do these pods really help?
Additionally, it’s doubtful whether pods are a useful long-term strategy. Yes, they get you a boost in engagement on posts you send to your group, but that doesn’t necessarily provide the kind of engagement you want.
Pods might be worth it for the initial boost, but they cannot substitute authentic engagement, especially if you’re testing to see what type of content works best with your audience. For long-term, sustainable growth, you will need to focus on creating content that earns likes and comments on its own.
What do you think?
Through this algorithm, Instagram is proving that the priority is the user experience! It’s a step to provide better results to the users.
But for some people, it’s not fair as the absence of likes and shares does not necessarily mean that the post is of low quality. This algorithm majorly affects big brands which like to sustain the traffic to their website and want to keep the present visitors stick to the brand.
Is it really so? Share your thoughts with us!
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