The consistent three years efforts of Google have now resulted in the form of Google Ads, Google Marketing Platform and Google Ad Manager.
To devise a strategic plan, it is important keep the business requirements in mind and get the insights of competitor’s strategy. In order to outrun the competitors for authority, credibility and high traffic, you should analyze the steps taken by them.
Let’s have a look at which ways the competitor’s analysis tools can help you.
Segmenting the audience for gender, location, age, ethnicity and even the political interests helps you to target the specific audience.
For outreaching the right audience and maximizing the traffic flow, Quantcast aids you to get the insights of your target audience.
This free tool is great for identifying the traffic sources and drives the traffic to the website.
You just have to enter the given URL and click search. It gives you the information of two or three competitors so that you can have knowledge of which strategies are used by them and how they drive more traffic to their website.
Link building is a major factor in off-page SEO. When adding the website link to the credible directories and others, you can make your website as authoritative.
Links play a chief role in improving the search ranking and help you get the traffic to your website. This tool scans the site pages for broken links and gives you a complete detailed report of how you can use this opportunity in your favor.
Research of the competitors does not limit to the analysis or ranking, traffic sources or the social mentions.
Deep crawl tells you about the optimization factors of competitors. It gives you on-site technical factors which aid you to fix your website’s technical issues and improve it. You can identify the weakness in the structure of your website.
Email marketing is certainly a time-consuming way but if done in the right manner, it can provide you with the best results.
Mail charts help you to optimize your emails in terms of length of the subject line, the frequency of sending the emails, compare the data to ensure that you are moving in the right direction.
Want some inspiration? Mail charts offer numerous examples of the emails so you can get the idea of how to craft the great emails for your business.
Seoxperts is an SEO agency in Dubai-UAE which renders standard and professional services of SEO, PPC, email marketing and social media marketing. High ranking on search engines and improved visibility significantly increase your website visits and conversion rates. Our experts know which strategy best suited for which type of business and also devise the strategies by keeping the target audience in mind.
Tricking the minds of people with colours and other psychological factors are old tactics used in marketing. From that time, these have been proved as working and that is the reason behind its use in today’s marketing domain.
1- Solve the problem of people and offer what they desire:
Creating a sense of urgency does not mean that you just directly reach to the selling point with irrelevant products. As described above, scarcity and urgency are the tactics which are used by most of the marketers so your target audience is pretty much well aware of it.
The only way to really attract and engage with the loyal audience is by offering them something which they really want.
2- The feeling of scarcity in the content:
Not just the taglines show the urgency but the content tone should also depict it and urge the prospects to purchase.
But you cannot just include the words of ‘buy now’ and other similar words rather you can craft an interesting and honest content which people like. It increases the chances of purchasing from you because they will feel your business as credible and trustworthy.
3- Use the words which show urgency:
A persuading CTA and powerful words creates a big difference and influence the buying decision of the target audience. Words which show a shortage of time trick the mind and increase the likelihood of conversion:
- Last chance
- Hurry up
- Limited offer
- Quick or instant
- Don’t miss the offer
4- Connect your urgent offer with a bad situation:
Our brain elicits a response of urgency when it feels danger or any negative situation.
This feeling is great to ignite the flame of urgency and make the customers take instant action to the offer. For example, if you use the words as ‘Check out this offer for preventing disasters in your businesses’, the word ‘disaster’ shows something bad and it compels the people to take intended action.
5- Personalize your offer:
Personalization is the way of making more customers and inspires them to take action in your favour. When you email the offers to your prospects and customers, making them personalize will increase the sense of being ‘special’ in their minds which pave the path for conversion.
So research and acquire the data according to the last search made and send offers according to it.
6- Carefully crafted subject lines give you more:
Including the words which show urgency in the subject lines has a great impact on your audience. It pushes them to read the email and click on the given link. If they find it useful, the possibility of conversion increases.
Seoexperts is a Dubai based agency which offers the services of SEO, PPC and social media marketing. The experts have knowledge of the latest marketing trends and understand the requirements of different businesses. It leads us to devise the custom marketing strategies which enable the clients to nourish the business and increase the revenue.
There is much more to think and implement for global SEO than just the fundamental strategies. But the strategies are not completely different, you will find some valuable hints from local search engine optimization too.
Make a brand recognized in the world is no doubt a challenging journey. Global SEO is a tough task as you have to face more competition but adaptation to new strategies and deep insights into other traditions can help you to leave your marks and make your business a success.
Move with the evolving search trends:
Search by typing or voice search, the mode of browsing is changing and it provides the high level of personalization to the audience. Now you have a new trend to master in for getting more attention from the target audience.
First, do research and identify the trends of targeted country or region. Then use the research data to identify the opportunities and the type of content like written, video or images for ranking. Various personal assistant devices like Google Home, Alexa and others are prevailing so add these in your priority list too.
Embrace new technology:
The rise of technology has made the work of strategists less complex and more specific. The data can be evaluated to choose the best strategy that resonates with your business needs.
Furthermore, the increasing use of mobile has led the developers and digital specialists to adapt to more personalized experience, better user interfaces, more appealing and SEO friendly designs. It is imperative to combine the latest trends to your needs as running after the newer trends without proper planning won’t work for you in attaining success in international SEO.
Bridge the language and culture gap:
Introduce the business in a new country or region brings many hindrances. But with consistency and deep research, you can find the solutions.
Do research for keywords according to the requirements of local areas first then extend your reach to other areas. The market could be your best domain to analyse the demands and find the gaps where you can create an impact. Also, evolve your content that is interesting and engaging to your audience.
Try to meet the customer expectations:
There is no limit to exploring the new ideas and transform them into reality in the case of meeting the customer expectation. The competition between the brands is becoming more and more competitive and the only way to be unique is to make meaningful connections with the target audience through meeting their expectations.
For global SEO, a marketer should have command over the general SEO trends that are practical for every country and specific SEO strategies in a regional market.
Seoexperts is an SEO agency in Dubai-UAE. It renders expert SEO and marketing services in the fields of social media and email marketing. Smart and tailored SEO strategies can build your brand and expand your reach to the target audience. Our professionals have experience with expertise to help you fulfilling the purpose of achieving the business goals.
You have optimized your website from each facet but did you think about images?
It is the most overlooked part when it comes to optimization. High-quality images with reduced file size have a great impact on the generation of leads and conversions.
Optimized image=high loading speed=more leads and conversions:
This is the simplest magic formula through which you can easily and clearly understand the importance of image optimization.
You cannot run your business on success path unless you optimize and monitor your website for SEO. Page loading speed is a crucial element of SEO which is directly related to the seamless user experience. You may already know about the efforts made by the brands which are trying harder to deliver better website experience to the target audience.
You should follow them in this race as meeting the customer expectation is a new way of getting, engaging and converting more prospects to a qualified customer.
Choose the appropriate file type like PNG-8 or JPEG:
JPEG is used in past few years a lot but now PNG has taken its seat and got popular. It does not mean any restriction in the use of JPEG as it holds some beneficial features which overweigh PNG. JPG can be compressed at the fairly low file size without losing the quality.
PNG does not degrade when re-save and have more colours. So choose the file type as required.
Name your imes in simple language:
To optimize your website in terms of SEO, give a keyword rich and descriptive name to the images on your website. The content of your website as well as image names are read by the search engine crawling bots.
Moreover, your audience search by the simple words and not with some irrelevant sequence of letters and numbers so optimize your image name as well.
Cut the extra space in the images:
The extra white space in the image is unnecessary and only increase the file size. Crop the extra part using simply the crop tool in Photoshop.
Keeping the image size exactly as needed also saves your website from heavy sizes of the images.
Other ways of image optimization:
There is a number of methods to optimize the images for:
- Dimensions and angles
- Alt attributes
- Background by making it transparent
All done? Now test the images:
For e-commerce websites, images are of real importance and there is not a single product shot but for the satisfaction of the customer, products are photographed from different angles.
For improving the website speed of these online stores, there shouldn’t be a lot of images on a page. Reduced number of images per page enhance the click rates and enhance the overall customer experience.
Seoexpert is an SEO agency in Dubai. It takes care of all the aspects related to SEO, PPC, email and social media marketing of the websites. You can contact them if you want to hire a competent and passionate agency to work with.
Artificial Intelligence is a new technology that has made a good name in all the industries within a short time period. Now it has made its way to the aid SEO for improving the user experience whether it’s on the website or other marketing platforms.
Online presence has become the inescapable need of today which cannot be overlooked. Whether it is a small business or big enterprise, a well-designed website is required that can attract the customers and make them stay on the website for better engagement and improved conversion.
SEO and user experience go hand in hand:
Let’s discuss a little about search engine optimisation and user experience first then we will discuss further how Artificial Intelligence saves your precious time and give best results for SEO and user experience.
Search engine optimisation and user experience are directly related to each other. Thoughtful SEO strategy is advantageous from the aspect of user experience.
Website design, responsiveness, mobile friendliness and many other aspects are considered as the ranking factor which helps in taking the website at a high position on SERPs. On the other hand, if your website is optimized for all the SEO aspects then the chances of conversion rate increment also improve.
How can Artificial Intelligence do wonders for SEO?
Artificial Intelligence has proved its versatile advantages in various domains as medical, science and technology and it is providing the same benefits to search engine optimisation.
Data analysis and providing the useful insights for strategy development is the chief use of Artificial Intelligence in search engine optimisation. A number of analysis tools and software are available but AI adds the element of easier perception and understanding of the data which is necessary for developing more targeted search engine optimisation strategies.
AI enables the analysts and marketers to evaluate the target audience profiles, assess the competitor’s data, researching the keywords, and help you in generating valuable content for the website as well as other platforms like social media.
Leverage the power of AI to provide better User experience:
More visits, long stay of the user on the website and steady increase in the conversion rate are the clear indicators of good user experience. Google emphasis more on user experience, so it’s become crucial to meet the requirements of search engine’s ranking algorithms.
An elegant website design, valuable content, easy navigation and quick access from one page to another are the ways that lead to the improved user experience.
Artificial Intelligence will give a deep analysis of the visitor’s activity on the website pages which can be used to adopt better strategies for enhanced user experience.
Seoexperts is a leading SEO agency in Dubai-UAE. It renders expert services of search engine optimisation that tailors with the need of the client. High ranking, enhance visibility and increase traffic towards your website is what Seoexperts aim for. Our deep knowledge and expertise enable us to deliver the best results to each client.
Do not consider this blog as complicated as the computing language and its terms to most of us. The difference is simple and the how it matters is also easy to understand.
You must have seen the green flagged ‘HTTPS’ on some sites and absence of this mark on few others.
Let’s check out the difference and why this green mark is important and addresses many essential factors which affect the ranking and security of your website.
What is the difference between these two?
Known with the acronym of Hypertext Transfer Protocol, it is a communication bridge between a server and the browser.
When the browser is connected over HTTP, your address bar shows http:// and likewise with HTTPS.
Prior to connection, a client sends the message to HTTP for connection. The server then responds with the ‘OK’ which permits the process to complete safely from both the sides.
Referred as Hypertext Transfer Protocol Secure, the HTTPS will be shown in the address bar as https://. The extra security feature is added in the HTTPS which permits its connection with encryption.
To gain the rank of HTTPS from HTTP, a certificate is required called as SSL. It is signed by the Certificate Authority and that is why the browser perceives it as secure and anti-spam.
Why is everybody talking about HTTPS?
Now turn your focus to,
Why is it crucial to have a https in front of the domain name?
This switching is considered as more prevailing because Google has announced that from now on it will be a ranking factor. It means that whoever does not take it seriously will get a strike from the search engine that this hit will rank down the website.
Not only it is a serious matter of concern for search engines but people also go to the secure websites.
Reports reveal that 40% of the users look for the secure website before purchasing from the e-commerce stores.
You can now understand that no https will lead to ‘not secure’ label and that means low ranking, reduced visibility and negative response and non-reliable sense from the visitors.
Less visibility to the target audience and finally lost in business and profits!
Not good to hear…
So you need to check the address bar for:
The green padlock which ensures the security of a website!
Search engine put special emphasis on attaining the SSL certificate because it enhances the secure communication and data transfer. The rate of cyber-crime is increasing constantly and it made the encryption necessary for the sites. So next time, you are shopping online or visit any website, check for the green security flag. It will prevent your system from getting harm or hacking.
Seoexperts is a leading SEO agency in Dubai which offers expert and professional services of SEO and SEO audit. Through our services, your website gain high ranking and optimization from all the aspects which affect its visibility and top position on search engines.
The term ’influencer marketing’ is often considered as the marketing through celebrities or people having a large online following.
But there is a misconception so let’s clear it first that what this buzz word actually is?
What is influential marketing?
Influencers are not necessarily the celebrities or not the people with ‘just’ mass following.
They are the famous personalities having knowledge and expertise in a specific field and can influence the minds of the followers to take particular decisions. People trust them and value their words.
Influential marketing is collaborating with these influencers to attract the attention of their followers. It is like taking advantage of their credibility to divert the mindset of their followers in your favour.
To promote your products or services with big faces does not mean that your efforts will bring an overnight change but in fact, the change is slow but worthy.
It takes time to drive the loyal audience to know about your business and engage with you.
Ways to dominate your business through influential marketing:
Help to build trust:
Influencers have a big part in the lives of followers. Audience inspires by the content they create and value what they suggest on their channels.
Influencer marketing gives you a chance to turn the audience to your brand and earn the trust that will help you to gain substantial monetary benefits and lasting customer engagement.
The major effect on SEO:
Writing inspirational marketing content for your business by an influencer can get significantly wide readership than the one that is written by an anonymous author.
This influence pushes the audience to share that content on social media and other online platforms.
Besides this sharing, the blogs and social mentions of influencer also indirectly improve the ranking in competitive queries.
Here comes the chief goal and that is conversion!
When brands work with the right influencer, they acquire instant access to the new target audience.
This audience is more likely to buy the products that are being advertised by their influencer, therefore what you will get is a steady growth of sales and eventually, your business will outrun your competitors.
Escalate your social following:
Apart from the financial benefits, the powerful brand authority also shapes the brand in terms of building and retaining large audience as your customers and attracts the prospects.
Not only the traffic on your website but traffic will grow on your social media profiles too. Marketed content by the influencer can help you to skyrocket your social exposure and the benefits will be huge.
It is crucial and wise to choose an influencer who can elicit an action of target audience because influencers also help in boosting the exposure of your brand online.
Seoexperts is a digital agency in Dubai-UAE provides the professional services of social media marketing and email marketing. Expertise in this domain enables us to develop a marketing plan that is tailored to the specific needs of the businesses.
To bring forth your website on the rankings of search engines, it is essential to develop a smart search engine optimization strategy that meets your requirements. A SEO company can be hired to achieve the goals but some points should be kept in mind so that you can get the services of the best company. Certain skills, expertise and deep understanding of the topic are mandatory to create the ideal set of search engine optimization strategies that can fulfill your promises.
You will find specific key points which will help you to clear your mind about the best SEO Company in Dubai to hire. You may get many recommendations but apart from these, it’s better to decide about few more things and then take the final decision.
Devise your goals and promises:
To build a credible brand identity, first, you have to conduct research regarding your market and target audience. Then create a plan by clearly identifying your business objectives, values, visions and promises. The company you are going to work with will take that information to start the project.
The next step comes the searching for the SEO Company. Here is an easy guide!
Step by Step guide for choosing the best SEO agency:
1- Get suggestions:
From the myriad of informative blogs, online communities and forums, taking useful recommendations has never been so easy. You can use social media sites like Facebook, Linkedin etc to get connected with the people and take advice based on their experience or referrals. Online communities provide the most effective way to get insights from the discussions.
Another method is to talk with the SEO professionals in your social circle. They have direct expertise on the topic which will benefit you in selecting the ideal company.
2- Narrow down the list of companies:
Next, you should consider these things as experience, expertise, testimonials, quality of work, ranking on search engine, location and other aspects. This will greatly help you in selecting the most suitable one within your budget.
3- Contact the service providers and ask questions:
It is not necessary that completing few good projects is a 100% guarantee of good work always! Each business is different from others and has special requirements. You can contact service providers and ask questions to get an idea of their knowledge and expertise in SEO.
4- Dig deeper and contact their clients:
Prior to the final decision, ask for the references and contact their clients. They are most likely to give you neutral advice regarding their experience with that company.
Now you are able to take the final step of hiring the company!
Your goals can be accomplished fully or failed to outreach the target audience, it all depends on the SEO strategies you implement. Ready to get started? Seoexperts is an SEO agency in Dubai-UAE. To get the top position on SERPs, avail our expert SEO services in Dubai. With the latest knowledge and expertise, your website gets high ranking and more visibility.
SEO is a big name in the realm of ranking and visibility on search engines. It is the most critical strategy that can either make your website highly visible to the target audience or hide your website from millions of views. Some businesses tend to adopt black hat search engine optimization strategies for gaining tangible ranking in short time period. But now the big boss ‘Google’ is making the algorithm rules stricter which brings the website to the penalty when the highly crucial SEO factors are being ignored or black hat SEO techniques are being used.
Mistakes in the on-page optimization of the website:
1- Low quality or duplicate content:
The end target of the development of each SEO strategy is the audience. It is important to generate quality content that appeals your visitors not repel them. Poor or duplicate content leaves a bad impression on the visitors which could make you as unreliable to purchase.
2- Keyword stuffing:
The more the better is not always right. Keyword stuffing or inclusion of the irrelevant keywords will ultimately penalize your website. People lose the engagement with the content that has repetitive words that make no sense in the content. Interesting and high-quality content is favorable for the search engines having an optimal number of keywords.
3- Under-performance of the website:
Website design, loading speed, URL structure, tags, meta-tags, security and responsiveness of the website on different devices are needed to be optimized in order to secure high ranking on SERPs. To check the performance of the website, do SEO audit. It will identify which strategies are creating issues so that you can change them.
Mistakes in the off-page optimization of the website:
1- Unnatural link building:
Natural links provide authority and are the source of leads to your website. Your content strategy should include quality link building as spammy links will lead you to the sanction from search engines. Bad links affect the reputation of the website, therefore backlinking on non-authoritative sites should be avoided.
2- Buying of the links:
Buying or selling of the links is one of the biggest mistakes that businesses make. Hundreds of the links may benefit you but as the Google is constantly evolving, the chances of website ban have increased. You may see some poor reputed sites that offer links and claim that their links are safe but the fact is, they are not!
3- Link building on non-authoritative websites:
If the links that point to your websites are built on authoritative sites or directories then Google will consider you as good. In contrary, if Google finds the links of your website in junky sites, it will penalize you.
Seoexperts is an SEO agency in Dubai-UAE. It offers expert services of search engine optimization that take your website at a high position on search engines. Increased visibility of your website drives the qualified traffic to the website that converts and results in achieving your business objectives.