A decade back when technology was introduced, it took years for it to become a trend. But this is not the case now. In today’s era, the latest technology takes the market by storm in a short time. Let’s have an example of voice search. First launched in 2016, it is now used by most of the population around the world.
With the high pace usage in various industries, the SEO specialists need to adjust it for the PPC marketing. PPC is a paid form of advertisement which is displayed by the search engines when the relevant query is made.
Voice Search: A prevailing trend:
As voice search is the latest trend which is followed by most of the users, it has become crucial for the marketers to target the SEO marketing from the aspect of voice search.
Alexa, Siri, Google Home and others are using as the digital assistants and all of these are making the life easier for people as nothing is needed rather than voice commands. Browsing is also done through these so SEO should be diverted as suited for the voice search need.
Voice search is different from the traditional SEO strategy. Usually, the keywords having phrases and questions are used. Typically the length of a single keyword is 5-6 words.
Check for your current voice search traffic:
Google Ads and other analytical tools are available on the internet which can be really helpful in searching for the keywords which are used mostly for voice searches. The only and simplest thing you first have to do is to download or install the analytical tool and check.
The keywords you find will not match exactly with your requirements but it will give you a clear insight of which strategies to adopt and implement in your PPC campaign.
In your research, you will come across many keywords which are slightly relevant to your promotional campaign but not exactly resonates with the needs.
For such kind, of keywords, you need to add negative phrases and these will save you from low-quality impressions.
Review your negatives:
Voice search data will a big help for you. People ask complete questions or phrases to the digital assistants so here one or two-word keywords cannot help you.
Voice searches are already in the questions form usually so there is a need to remove the negatives such as what, how, and where and others and use long-tail keywords.
It is not a hard task to develop a perfect plan for PPC campaigns. With research and analytical tools, you can win the game!
Seoexperts is a leading SEO agency in Dubai-UAE. With the standard services of search engine optimization, it also renders eminent services of PPC, email marketing and social media marketing. No website can get higher ranking on search engines without a tailored SEO strategy. Our experts have knowledge of the current trends which enables them to devise the best-suited strategy for your business.