Local search engine optimization or Local SEO is popular for rendering great opportunities to local business. You can use targeted and organic SEO strategies for your business to take your website at the top of browsing results. Here going to share key factors that will guide you to improve your local business ranking.
Google Checks For Reviews:
Google’s new criteria for SEO is largely based on reviews. What people think about your company and how many reviews you have on your website now greatly matters. Ask your customers for feedback or review after service provision. You can send a follow up link through email to your happy customers. Google review link generator can also be used for review purpose. And here you have many reviews!
Go For Links:
You may hear about links that this is the dead strategy for ranking business high on search results. Well they are not really dead! You must do some hard work, find useful sites to link, as there are no shortcuts if you want to do it right. Focus on strong strategies and competitive niches. If your business aim is to target people of certain demographics, anchor texts are great. Catchy words in anchor text are lot more better than a simple URL. There are many authentic link building sources, go for them!
Get Relevant Citations:
Build from more relevant sources will have positive impact on your local business with respect to SEO ranking. Think about quality, the times are gone when thousands of citations work. Today prefer the quality over quantity, use highly relevant and authoritative directories of your competitive niche or your city. Quality links can also be found on authoritative directories and they may have fewer business listings.
Google My Business:
Enlist your business on google my business to appear in local searches. It is a directory and if optimize, you will get immense exposure to locals. Google will verify your business by sending a postcard having a PIN to your physical business location to confirm that your business is legitimate. For digital business owners you have to make them manger of your page. Following verification, add your name, contact, address, logo, products, services, business descriptions, and all that you can add to complete the profile. Optimize your profile for better views which eventually lead you to high rankings.
Title And Meta Description Tags:
Title and description tags appear in search results. They are HTML factors that shows the content of your business. As they contain the basic keywords of your business, they are like your ‘ads’ on search bar. Google has increased the number of characters for title and meta descriptions so use the extra space intelligently and smartly to get intended results.
Local Structured Data Markup:
It can be added to your website code, facilitating google to know more about your business, services, and content. Mostly websites do not use it but the data markup helps search engines to find you out of thousands of the businesses providing what you are offering too.