Engaging content, optimised website, fixed technical issues and easy navigation are perceived as basic and must-do steps to be followed for better website tangibility and high ranking on the search engines.
If we talk about content then useful articles, blogs and interesting content are the toppers of the list. These play an important role in catching the attention of the target audience. Another wonderful thing which is often neglected is podcasts. It helps the brands to attract and retain the visitors and persuade them enough to convert as your customers. To get the most from your podcasting efforts, it is important to integrate the SEO strategy in it so that it can rank high on podcasting platforms and search engines.
#1 : The title:
Title is an imperative aspect of any podcast. Just like for blogs and articles, compelling, interesting, simple, to-the-point, and keyword rich titles are the first bricks that you have to put in the right way. For iTunes, it helps you to gain visibility as this platform focus more on the the title. Google play puts emphasis on the description of your shows and title. So make sure you create an optimised and keyword rich description that feed the need of search engine.
#2: Present your Podcast content in other forms too:
Your Podcast is not meant to enslaved in an audio file. It can be shared with your target audience in many different ways. Convert your podcast into a blog, article, video, infographic and others. Doing this, you can bring more website visits and successfully able to engage with your audience.
Now you have more valuable content that can help you to rank higher on search engines and reach to maximum audience.
#3: YouTube could be another destination:
YouTube is a billion viewers platform where you can get faily large number of views for your Podcast.
As mentioned above, the podcast can be converted into various forms. Video is one of these. The actual podcast video can be chosen or the attractive images and relevant things can be added for the YouTube video. If you add the link of podcast in the video, it would be great. For making it visible on search engines, do not forget to optimise the title and description.
As Google mostly displays the results from YouTube, so your YouTube video based on podcast will get high chances of acquiring high position on SERPs.
Podcasts started getting more views in 2006 and now it has become a flourished medium with many fans and a large number of audience. That is why using it for your brand is not less than a wise investment. By integrating your podcasts with SEO strategy gou can achieve better results in the form of increased followers and loyal customers.
Seoexperts is an SEO agency in Dubai-UAE. It offers other services of PPC, local SEO, social media marketing and email marketing. Our professionals are experienced and equipped with the latest knowledge to deliver the best results that help you to achieve your business goals.