To devise a strategic plan, it is important keep the business requirements in mind and get the insights of competitor’s strategy. In order to outrun the competitors for authority, credibility and high traffic, you should analyze the steps taken by them.
Let’s have a look at which ways the competitor’s analysis tools can help you.
Segmenting the audience for gender, location, age, ethnicity and even the political interests helps you to target the specific audience.
For outreaching the right audience and maximizing the traffic flow, Quantcast aids you to get the insights of your target audience.
This free tool is great for identifying the traffic sources and drives the traffic to the website.
You just have to enter the given URL and click search. It gives you the information of two or three competitors so that you can have knowledge of which strategies are used by them and how they drive more traffic to their website.
Link building is a major factor in off-page SEO. When adding the website link to the credible directories and others, you can make your website as authoritative.
Links play a chief role in improving the search ranking and help you get the traffic to your website. This tool scans the site pages for broken links and gives you a complete detailed report of how you can use this opportunity in your favor.
Research of the competitors does not limit to the analysis or ranking, traffic sources or the social mentions.
Deep crawl tells you about the optimization factors of competitors. It gives you on-site technical factors which aid you to fix your website’s technical issues and improve it. You can identify the weakness in the structure of your website.
Email marketing is certainly a time-consuming way but if done in the right manner, it can provide you with the best results.
Mail charts help you to optimize your emails in terms of length of the subject line, the frequency of sending the emails, compare the data to ensure that you are moving in the right direction.
Want some inspiration? Mail charts offer numerous examples of the emails so you can get the idea of how to craft the great emails for your business.
Seoxperts is an SEO agency in Dubai-UAE which renders standard and professional services of SEO, PPC, email marketing and social media marketing. High ranking on search engines and improved visibility significantly increase your website visits and conversion rates. Our experts know which strategy best suited for which type of business and also devise the strategies by keeping the target audience in mind.