Voice search is a new and prevailing way of finding the answers to related queries. 60% of the people are already using Microsoft’s Cortana, Google Home or Google voice search on Android mobile devices.
It means the horizon of searching is evolving and we have to get prepared for it.
These new technologies change the way of using everything that is relevant to the digital world. Now with the voice search, you are required to optimize your website in terms of SEO.
Make it secure with SSL:
Almost 70% of the search results are based on the websites which are marked as secure.
HTTPS websites have more dominance in SERPs than non-HTTPS websites. It is clear that for competing well in voice searches, your website should be secured with SSL certificate.
SSL keeps the website connection safe with encryption. It prevents it from hacking and allows the safe transfer of information.
Authoritative domains win the race:
The reason behind this winning is the Google’s priority for the accuracy of search results.
The measure of accuracy is the total backlinks of that domain which makes the domain authoritative on the scale of 0-100. In voice searches, there come only one results rather than the list of websites that appear on SERPs. That is why Google wants it to be highly authentic and credible.
Use bullets in the content with simple language:
In voice search, people usually search in the form of a question as it is the most appropriate method to get the right answer. Therefore for getting high chances of appearing in voice search results, you should generate the content that includes bullet points and question.
People mostly converse in a simple language that can be understood easily. Considering this, Google made the voice search results simple as the 9th-grade level.
No need to optimize titles:
When studying the voice search results, it is found that majority of the voice results had not the exact query in the title tag. So it is recommended that optimizing the existing content is far better than creating the new content for voice search SEO.
The rise of voice search does not make it the only method of searching. To make the website optimize for all the search types as voice, mobile devices and desktop is the best strategy to keep the web pages visible for the maximal audience.
High ranking on desktop results:
Does your website rank in the top 3 on search results on the desktop?
Good! Then your website is more likely to appear in the voice search results.
Google’s stickiness to some of the basic ranking factors has made the high ranking a priority while voice searching so work for positioning our website within the top 3 on SERPs.
Seoexperts is a leading SEO agency in Dubai-UAE. Highly professional services of SEO, PPC, email and social media marketing are rendered by the experts. If you want to improve your website for high ranking and effective marketing campaigns, contact Seoexperts.